Viu, PCCW’s leading video streaming service, today announced an expansion of its content offering with the launch of Viu Shorts, a new vertical video section available on the Viu mobile app. The new micro-drama complements Viu’s extensive offering of premium long-form series and movies, offering viewers a broader range of entertainment.
Photo: Viu
Janice Lee, CEO of Viu and Managing Director of PCCW Media Group said, “We are thrilled to add a new facet to our service with the launch of Viu Shorts. This new feature brings viewers fast-paced storytelling in a 1–3 minute episodic format, perfectly complementing Viu’s extensive offering of premium long-form series and movies. With these bite-sized dramas now part of our offering, we aim to engage our audience according to their content preferences and provide enjoyable viewing for every moment.”
Key features of Viu Shorts:
Photo: Viu
- Multi-lingual & multi-genre library: Viu Shorts features a diverse and expanding selection of micro-dramas in Chinese, Korean, Thai, and Indonesian. The library spans popular genres including romance, thriller, variety, and fantasy, all with subtitles in local languages.
- Optimised for mobile: Purpose-built for vertical, bite-sized viewing, the Shorts section is seamlessly integrated into the Viu app. A new bottom navigation bar allows users to switch effortlessly between short-form content and Viu’s full library of premium, standard-length series and movies.
- Freemium access model: Viu Shorts is available to all Viu users. Subscribers enjoy unlimited access to the full micro-drama library, and free users can watch selected content. Ads may vary by subscription tier.
- Diverse content partnerships: Viu has collaborated with leading micro-drama distributors Rising Joy and KT Studiogenie, as well as renowned producers, including China Huace, 1001 Frames, and Youhug Media, ensuring a steady pipeline of high-quality content.
