Do you want to learn search engine optimization (SEO) but don’t know where to start?
Search remains the number one traffic to content sites, beating social media by more than 300%. In fact, you don’t need to know all the factors and the exact algorithms Google uses to rank your website. You only need to cover all the key components of SEO and some updates to make it work.
Long-time SEO practitioner and Truelogic’s Managing Partner Bernard San Juan III highlights the importance of optimizing your website for search engines in the whole digital marketing sales funnel.
“The purpose of website optimization is that you want your users to stay longer on your website, because if they’re staying… you have more opportunities to convert that audience into a lead and eventually to convert that lead into a customer,” underscores Bernard during the most anticipated SEO Masterclass Session of Truelogic.
“It helps you get people from awareness experiences with you, to discovery experiences with you, to preferential experiences with you. To get permission to market and sell to them, which is what happens when you acquire a lead, you get somebody’s permission to sell, to market, to them all the way to driving a conversion to your site,” he adds.
San Juan also shares that content is the most powerful ranking factor in SEO. “Content is the single most powerful ranking factor operating under the assumption Google can scan your website, and operating under the assumption Google can remember your website, the primary indicator of whether you are creating a quality experience, or whether you are fulfilling a search motivation,” he says.
Search is always a highly motivated activity so a good way to look at it is to know that no website is perfect. It is all about creating and managing websites with as few imperfections as possible.
“Don’t obsess with SEO. Don’t obsess over perfection. Don’t stop because you can’t hit all the metrics that we talked about. There is no perfectly optimized website. There is only a progressively optimized website,” he says.
In partnership with BusinessMirror, Truelogic DX Masterclass is a beginner’s course for those who want to learn the fundamentals of SEO and its practical application in today’s digital world.
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