Facebook Reels is now available to more than 150 countries across the globe! This gives better ways to help creators earn money. It features new creation tools and more places to watch and create Facebook Reels.
Video now accounts for almost half of the time people spend on Facebook and Instagram, and Reels is the platforms’ fastest-growing content format by far. Now, they are focused on making Reels one of the best ways for creators to get discovered, connect with their audience, and even earn money. They also aim to make it fun and easy for people to find and share relevant and entertaining content.
Since its pilot launch, we’ve seen some international creators using this feature.
Kurt Tocci and his cat Zeus sharing an original comedic skit:
Author and Bulletin writer Andrea Gibson reading one of their published poetry:
Nigerian-American couple Ling and Lamb being #RelationshipGoals:
Niana Guerrero and her siblings Ranz Kyle and Natalia doing trending dance challenges:
How much can you earn from Facebook Reels?
Facebook’s Reels Play bonus program, part of Meta’s $1 billion creator investment, pays eligible creators up to $35,000 a month based on the views of their qualifying reels. These bonuses have reportedly helped creators like Jason the Great and Tasha Caroline fund their reels creation and better understand what types of content work on Facebook. In the coming months, the bonus program will be expanded to more countries, so more creators can get rewarded for creating reels that their communities love.
Besides monetization products like in-stream ads and Stars, they are also building direct monetization options for Facebook Reels through ad revenue share and fan support. They are expanding tests of Facebook Reels Overlay Ads to all creators in the US, Canada, Mexico, and more countries in the coming weeks. These ads come in two formats:
- Banner ads: appears as a semi-transparent overlay at the bottom of a Facebook Reel
- Sticker ads: a static image ad that can be placed by a creator anywhere within their reel.
These non-interruptive ads enable creators to earn a portion of the ad revenue.
Any creator who is part of the in-stream ads program is automatically eligible to monetize their publicly-shared reels with ads. By mid-March, these tests will expand to creators in nearly all countries where in-stream ads are available.
Creators can learn more about overlay ads on the Meta for Creators blog.
More ways to earn on Facebook Reels
Stars will also be tested on Facebook Reels in the coming weeks. This lets viewers buy and send Stars while watching reels to support creators.
Both overlay ads and Stars are designed so that creator payouts can grow as more people view and engage with Facebook Reels.
Brand suitability controls, including Publisher Lists, Blocklists, Inventory Filters, and Delivery Reports for Banner and Sticker Ads in Facebook Reels will also be launched in every region they are available. This gives advertisers more control over how their ads appear in places they don’t consider suitable for their brand or campaign.
Full-screen and immersive ads in between Facebook Reels are also being tested since October of last year. These will be rolled out to more places around the world over the coming months. Just like with organic content on Facebook, people can comment, like, view, save, share and skip them.
Tons of In-app Editing Features
In addition to the features announced last year, creators around the world will be able to access:
- Remix: Create your own reel alongside an existing, publicly-shared reel on Facebook. When you create a Remix, you can create a reel that includes all or part of another creator’s reel.
- 60-second Reels: Make reels up to 60 seconds long.
- Drafts: You will soon be able to create a reel and choose to “Save As Draft” below the Save button.
- Video Clipping: In the coming months, video clipping tools are also planned to roll out. These will make it easier for creators who publish live or long-form, recorded videos to test different formats.
Where to find Facebook Reels
Over the coming weeks, the following updates will be rolled out to make it easier to discover reels:
- Reels in Stories: Share public reels to Stories on Facebook! This makes sharing your favorite reels with friends and getting more visibility and reach easier. You’ll also be able to create reels from existing public stories.
- Reels in Watch: You’ll be able to watch reels directly within the Watch tab. They are even developing tools to help you create reels in the Watch tab as well!
- Top of Feed: A new Reels label at the top of Feed will be added so you can create and watch reels in just a few clicks.
- Suggested Reels in Feed: Reels you may like will also soon appear in your Feed.
When viewing a reel, you can follow the creator directly from the video, like and comment on it or share it with your friends.
To make it easier for creators to share Reels to both their Facebook and Instagram audiences, they are currently exploring possibilities such as crossposting.
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