Imagine a kitchen where competition meets creativity, and where fried chicken isn’t just food—it’s at the heart of a culinary challenge. That’s exactly what Unilever Food Solutions (UFS) brought to Whitespace Manila on January 28, 2026: a first-of-its-kind live game show event, the All-in-One Crispy Challenge, with the newest UFS product, Knorr Crispy Breading Mix, as the star of the show.
Photo: Knorr
For culinary professionals, the event offered a unique opportunity to see the new product in action, demonstrating practical solutions that streamline prep time, optimize costs, and ensure consistent crispiness.
Hosted by popular food creators Ninong Ry and Vanna Reyes, the event promised a high-energy, playful experience where influencers, media friends, and chefs went head-to-head in kitchen-inspired mini-games. The twist? Each challenge was inspired by the core benefits of UFS’s newest product, Knorr Crispy Breading Mix: madali, matipid, and malutong.
Photo: Knorr
For participants, it was more than just fun. They got a firsthand look at the realities of running a food business—balancing taste, time, and cost—while also discovering how Knorr Professional Crispy Breading Mix simplifies operations and delivers consistently crispy chicken.
“To build a strong food business, operators need to manage costs, elevate their dishes, and work efficiently without spending all their time on prep,” said UFS country executive chef Kenneth Cacho.
“We know the significant effort that chefs put into perfecting their fried chicken recipes. Knorr Crispy Breading Mix removes the guesswork and tedious preparation steps so chefs can focus on creating and serving delicious dishes to their clientele. With Knorr Crispy Breading Mix, we help make their operations madali, matipid, and ensure their fried dishes stay malutong.”
The All-in-One Crispy Challenge was designed to be interactive, encouraging participants to experiment, create, and compete—all while experiencing how the new product can make kitchen operations smoother and more consistent.
“We want our creators and media partners to really see and feel how our newest product makes life easier for food operators. With Knorr Professional Crispy Breading Mix, there’s no need for multiple ingredients or eggs—just add water, and you get consistently crispy chicken every time,” Cacho adds.
For Eduardo Jos, UFS Philippines Food Research and Development Manager, the launch reflected the brand’s ongoing commitment to food operators nationwide. “Knorr Crispy Breading Mix helps operators work faster, manage costs better, and achieve the crispiness their customers love. At UFS, we are with our operators every step of the way to help them succeed and deliver consistently high-quality fried dishes.”
Through a fun, game show-style launch, UFS not only showcased its newest product but also highlighted the creativity, practicality, and enjoyment behind running a food business. The All-in-One Crispy Challenge inspired food operators and encouraged innovation in the kitchen.
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