Know what meal of the day is the hardest to prepare?
Many moms and homemakers say breakfast. Planning what to cook and serve, and making sure it’s new, delicious, and nutritious, is a big challenge. Doing the actual cooking and cleaning up afterwards can also be a hassle, which can push some to go for junk food or skip breakfast altogether.
But not anymore. Following the success of last year’s Basta Baon, Bounty Fresh campaign that introduced a wide array of easy-to-prepare, delicious, and nutritious snacks and packed meals, Bounty Fresh says “Cheers!” to 2026 with a new campaign focused on making the most important meal of the day—breakfast—fun, easy, and guaranteed to be high on nutrition.
“It’s called Basta Breakfast, Bounty Fresh, and it’s meant to make mornings enjoyable because preparing breakfast can now be fast, efficient, and such a joy. We curated a collection of trusted Bounty Fresh food products that deliver on taste, nutrition, and easy preparation–breakfast fare that helps fuel the family for school, work, and daily activities, every day of the week,” says Stephanie Balois-Guerrero, the vice president and head of marketing of Bounty Plus Inc. “The campaign is the expression of Bounty Fresh’s desire to create convenience for today’s busy households, while providing them with delicious breakfast comfort food.”
Homemakers have a wide range of choices that make creating breakfast menus exciting, with offerings that are varied and easy to prepare in 1-2-3 steps. From farm-fresh golden yolk eggs to chickens raised with “No Antibiotics Ever,” and “Malinis, Sariwa at Tender” meat products, and breaded chicken favorites loved by kids, the Basta Breakfast, Bounty Fresh package has a wide range of products that make breakfast preparation simple without compromising taste or nutrition.
“Whoever does the grocery shopping can just stock up on Basta Breakfast, Bounty Fresh products, store them in the freezer, and pick out one breakfast surprise after another on different days of the week. Breakfast will never be boring, repetitive, and hard to prepare ever again,” Balois-Guerrero added, saying the Bounty Breakfast fare can be enjoyed at home or packed as baon for work, school, or short trips.
For the Basta Breakfast campaign, Bounty Fresh is unwrapping two new products, Bounty Fresh Chicken Tocino and Bounty Fresh Chicken Tapa, to add more delicious protein sources that will add a healthy edge to one’s day.
The Bounty Fresh breakfast line also prides itself on premium specialty eggs that have specialized nutritional benefits. There are specialty eggs with organic selenium, a powerful antioxidant that fights stress and defends the body from chronic conditions that can cause heart disease and cancer; vitamin D, which helps build bones, support immune health, and keep muscles and brain cells working; and Omega 3, essential fats that are good for the heart, brain, eyes, and joints. Bounty Fresh Cage Free Specialty Eggs and Bounty Fresh Premium Eggs have fewer saturated fats and cholesterol, making eggs the star of the breakfast table.
Choices are indeed aplenty in the Basta Breakfast package, which includes breaded treats like Bounty Fresh Top Torikatsu, Bounty Fresh Chicken Nuggets, and Chicken Sticks, as well as pre-marinated, easy-to-prepare chicken cut-ups in various parts.
Through Basta Breakfast, Bounty Fresh, the brand continues to strengthen its presence in Filipino homes—this time by owning breakfast as a daily moment of nourishment and family bonding. Because when it comes to mornings that are easy, delicious, and worry-free, Basta Breakfast, Bounty Fresh.
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