The Family Project: Innovation in the Baby Care Industry

When you search for the word “project” on Google, one of the description shows you that it is “an individual or collaborative enterprise that is carefully planned and designed to achieve a particular aim.” In building a family, it’s like a project – but definitely more thorough project beyond the academy, beyond the educational institution, which involves real-life responsibilities.

Europlay Distributor Company, Inc., the distributor of global baby brands such as Chicco, Joie, Nuna and Sanosan in partnership with Richprime Global Inc., the distributor of toy brands such as Barbie, Hot Wheels, Fisher-Price, VTech to name a few unveiled and showcased new products during The Family Project last June 26, 2019 at Coffee Project Vista Hub BGC. It was an event which aims to introduce innovative items that will help support moms and dads in their parenthood journey.

Europlay presented its first multi-function baby tub, AquaScale by Baby Patent, which records your baby’sprecise weight, while making adjustments for water and movement. Its built-in thermometer automatically monitors the temperature of the water to ensure that the baby is comfortable, enabling you to make any necessary adjustments to the water temperature. The specially designed unique ergonomic shape of the tub has, along with an anti-slip feature, been created to hold babies up to six months old in the perfect position for bathing. Once your baby has learned to sit, you can easily convert it to a toddler tub, accommodating children up to two (2) years of age. AquaScale is available at Big&Small, Ollie&Co, Kids Depot and online through Kids Company and Lazada. It will soon be available at Baby Company and Rustan’s.

Chicco, an Italian brand with sixty (60) years of worldwide expertise in everything for baby, developed its first car seat that accompanies little ones from birth to twelve (12) years. Unico, demonstrated during the event, is built with ISOFIX connectors for easier, more accurate car seat installation, a padded reducer and a side safety system to ensure maximum stability and safety. It comes with an adjustable headrest and a contemporary frontal handle that makes it easy to rotate the seat in order to easily pass from rearward facing to forward facing. Chicco Unico is available at all Chicco stores, Baby Company and online through Kids Company and Lazada.

Travel-friendly gears are something millennial parents look forward to. Thanks to Joie, a UK baby gear brand, its newest compact stroller, Tourist, is something to watch out for. Arriving in August, its self-folding feature makes it easier to do things with children when on the go. It is suitable from birth with its multi-position reclining seat and pairs perfectly with Joie Ramble carry cot, Joie infant carriers, or with other infant carriers using Maxi-Cosi style attachment. You can pre-order through Kids Company or Lazada.

The award-winning, easy-to-use storybook projector, Moonlite, was the last product that was presented during The Family Project. The small device clips onto your phone and uses the device’s flashlight to project vibrantstorybook images onto any surface! It is compatible with most major smartphones and batteries are not required. Creating an immersive reading experience, it instills a love of learning at a young age. As kids follow along to their favorite stories, they develop their imagination, creativity and language skills. Moonlite is available at Toy Kingdom, Toys R Us, Rustan’s, Landmark and other toy stores nationwide or you can shop online on Kids Company and Lazada.

The event was graced by the #ParentingSix, inspiring parents Edric and Joy Mendoza. Dette Zulueta, founder of Millennial Moms PH and the event host, asked parenting questions but a fun twist was added to the fruitful conversation. Before they can answer the questions, they have to guess the word similar with charades. Theguests who were all parents, were all ears as Edric and Joy shared what they’ve learned as they manage a household with six (6) kids. The gloomy afternoon was turned into a day filled with a lot of eye-opening realizations about parenthood.


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