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Thai Construction Company SHERA Introduces Its Products at WORLDBEX 2024

SHERA, one of the biggest and leading brands of innovative fiber-cement products in ASEAN introduces its products at the Philippine World Building and Construction Exposition (WORLDBEX), from March 14 – 17, 2024. During the four-day convention, the Thai company showcased SHERA’s fiber-cement innovation and highlighted the quality, durability, and modern look of its materials. 

SHERA offers innovative fiber cement that can be used for different ceilings, floors, and wall applications such as wall cladding, sidings, floor decking, ceiling eaves, and many more, in addition, Shera also received the most admired brand in Thailand for over a decade now for its fiber cement wood substitute.

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Photo courtesy of SHERA

SHERA in the Philippines

SHERA’s products are now available in the Philippines as the company expands its operations beyond Thailand. SHERA has officially made a 2-billion-peso investment for its business development plans in the country, which will include the soon-to-open construction plant in Mabalacat, Pampanga. With the presence of SHERA’s construction plant in the Philippines, its sustainable and eco-friendly products will soon become accessible to Filipinos, particularly those who are looking to integrate greener solutions into their establishments, buildings, or even homes.

In addition, Filipinos in the field of construction can look forward to working with SHERA as the company will soon open up plenty of job opportunities once the construction plant is completed and open for operations by the end of this year in time for its 50th anniversary in the industry.

SHERA Country Head Mr. Thunnop Jumpasri and Executive Vice President for Marketing Mr. Veerasak Kittinantakool graced the event with their presence to unveil more details about its expansion plan, its product lines to be made available in the Philippines, and how SHERA’s products have been used to build promising buildings and establishments around the world. 

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Photo courtesy of SHERA

Innovative products of Shera in WorldBex:

  • Shera Splendid Deline Series
  • Shera Floor Plank Color through and Clip Lock series
  • Shera Stair – Foresta Series

Better building and living with Shera

With 50 years in the industry, SHERA has built its empire as the largest fiber cement capacity with over 15,000 distribution networks across the ASEAN region. The company has also forged business partnerships across four continents in more than 40 countries. 

A highlight of SHERA’s work is its commitment to innovating with green and sustainable solutions. The company aims to develop green products through energy-efficient and environmentally friendly production measures and green technology to ensure peaceful living among humans in a safe and healthy environment. 

With its commitment to the environment and to maintaining the quality of its services, Shera has received multiple international certifications. It was recognized with a Carbon Label (ISO 9001:2000) for its production process, a CE Mark for its product quality, and the Green Choice Philippines, Singapore Green Label, and LEED awards for its green products.

To learn more about Shera and its services, visit its website at www.shera.com and visit its Facebook page: Shera Philippines.


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