SUPRA And G-Shock Announce “It’s About Time” Collaboration

GA 200SPR 1AJR_3

SUPRA And G-Shock Announce “It’s About Time” Collaboration

Los Angeles, CA—In commemoration of G-Shock’s 30th anniversary, the esteemed watchmaker has approached the most relevant brands and personalities on the planet in 2013 and asked them to design their own G-Shock timepiece. SUPRA is honored to have been considered and is excited to announce the release of the “It’s About Time” G-Shock watch and Vaider Lite high top.

 GA 200SPR 1AJR_1 b

The two companies share a similar philosophy when it comes to creating groundbreaking, fashion forward products that can survive the rigors of an active lifestyle.

“For the past 30 years, we have been committed to finding like-minded brands and SUPRA is one of them,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc.. “The partnership between us is a true testament to what both our brands stand for and the skate industry that we support. As one of the top core skate sneakers on the market with a lifestyle connection, it was only fitting that we partner to create a dual-branded sneaker and timepiece. SUPRA’s dedication to developing innovative and dynamic products that are durable and can withstand the most uncompromising situations is the perfect match for a G-Shock, the toughest watch on the market. We look forward to the release of our first, yet not last, tie-up launching this summer.”

SUPRA chose its iconic Vaider high top from the Red Carpet series as the inspiration for the collaboration. The black shoe with a red sole plate and sock liner—a nod to a red carpet event—evokes a spirit of celebration and is one of the most popular styles in SUPRA history. The black Vaider high top is not only elegant enough to stroll down any red carpet, but it also features two SUPRA footwear technologies: the black Satin TUF upper employs SUPRATUF abrasion resistance technology, and the sole is made from lightweight SUPRAFOAM which provides comfort and impact protection. The all black Vaider has red traction pods, custom red G-Shock sock liner, and the tongue features the “It’s About Time” clock set to 8:13 (20:13 in military time).

 GA 200SPR 1AJR_10

G-Shock has done many collaborations in their thirty year history, but they have never offered this particular watch style for customization to anyone before now. In keeping with the Red Carpet Vaider color story, SUPRA designed the shock-resistant watch’s face with matte black branding on a matte black bezel with red accents. The traditional resin band was replaced with military grade Cordura that has a red underside to reflect the red sole of the Vaider. And the custom matte black metal case back features the “It’s About Time” clock, again set to 20:13.

The SUPRA G-Shock “It’s About Time” watch will be available at G-Shock retailers worldwide on Saturday, May 11. The accompanying Vaider will be available at fine SUPRA retailers worldwide and on the same day. 


  • ·         Release date in MANILA is May 31, 2013
  • ·         Location is SHOE SALON GLORIETTA 4
  • ·         The Shoe will be displayed with 1 pc of the G SHOCK watch
  • ·         The 1 G-shock collab watch on display will be raffled off ONLY to those who will buy the shoe in that store. so its a 1 in 10 chance of GETTING THE WATCH FOR FREE.

SUPRA + G SHOCK GA-200 Watch

  • ·         The watch will be displayed with the shoes in TIME DEPOT SM ANNEX and the G SHOCK store in Glorietta 4 for those who just want to buy the watch only.


One of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit


Founded in 2006, SUPRA is one of the world’s leading independent footwear brands. SUPRA is recognized for its groundbreaking silhouettes, unique combination of materials, and dynamic color stories. Originally born out of Southern California skateboard culture, SUPRA has remained firmly committed to its roots while also offering distinctive and compelling products to a broad, international audience that includes some of the world’s most recognized celebrities, artists, and athletes. Visit

SUPRA And G-Shock Announce “It’s About Time” Collaboration

Related Stories