SPORT b. Opens First Store in Manila

SPORT b. finally arrives in Manila! 

The French label officially opens its first store in the Philippines at SM Aura Premier. 

1 SM Aura SPORT b.

Photo: SPORT b.

SPORT b. is the youthful diffusion line of agnès b. Since its first boutique was launched in Marseilles in 1999, the SPORT b. collection has resonated with a young and dynamic audience worldwide. Catering to the vibrant modern lifestyle, the collection was re-launched in 2007 with new designs that inherit simplicity and comfort while infusing fashionable design elements and exquisite details from agnès b. Expanding into a full range of collections that stand out from the mainline, free-standing SPORT b. boutiques have been opened to provide an extraordinary shopping experience.

SPORT b. is characterized by a smart casual style and offers a wide array of t-shirts, jackets, jeans, and accessories, allowing customers to enjoy premium apparel in flexible mix-and-match options. The brand’s collections are inspired by music and street art with its pieces emblazoned with the brand’s signature icons – dino dinosaur and the flash. 

Sustainability at its core

agnès b. is committed to the environment ever since the brand started. It has always been touched by nature and has always fought for the protection of the planet. In the face of the climate emergency, the brand wants to defend a fairer world – more respectful of nature, biodiversity and humans.


Photo: SPORT b.

SPORT b. also shares the same core value and commitment by using sustainable and responsible materials. From the SPORT b. collection, you can always find the use of natural, upcycled or recycled materials as well as ways to reduce waste such as the elimination of plastic lamination in the packaging, use of soy ink and replacing plastic tags with recycled yarn.

SPORT b. in Manila

The first in Manila, SPORT b. SM Aura is inspired by the main spirit from SPORT b. – Music & Urban Street.

The concrete wall finish echoes with modern street style, yet the simple grey color represents the brand’s simple and timeless attitude. The simple wall finishing serves as a perfect backdrop to showcase the colorful collections.

SM Aura SPORT b.

Photo: SPORT b.

Against the concrete finish, the wall is adorned with posters and graphic art not only pay homage to street art but also provide the feasibility to showcase a complete look from the collection. They also serve as a window to share music, art, and movie-related items, enriching the stylish vibe while presenting the brand’s DNA.

SM Aura SPORT b.

Photo: SPORT b.

Completing the store concept, metallic material is used to present a cool and stylish feel as well as provide an interesting connection with musical instruments. The reflection from the metal material can be interpreted as electronic music wave patterns or the reflection from a cymbal or pedal. This playful association embodies the brand’s inspiration.

Visit SPORT b. at the 2/F in SM Aura Premier to shop the latest Fall/Winter 2023 Collection

Coming soon – SPORT b. at The Podium this November 2023!