Refulgence: Radiance of Retail


The Marketing Department of De La Salle University-Dasmariñas convened their grand opening of the Link: Marketing Week 2016 with a blast during their general assembly entitled “Refulgence: Radiance of Retail.”

Marketistas were all glammed up as they graced the walkways of The Blue Leaf Filipinas wearing their best printed chromatic outfits with stylish specs that complimented their look.

The Jergens Philippines acquainted the chosen the ladies of the marketing department with an eye-catching charm, who carried their outfit well and gave them skincare products as they have recognized as the best dressed and most photogenic women for an award from Jergens, for their more beautiful, natural glow, and healthier-looking skin.

Respected speakers from renowned companies were invited to share their knowledge and experience in the industry, namely Krishna Alejandrino, Executive Director of the Junior Achievement of the Philippines, Inc. and talked about Category Management which is beneficial to augment student’s knowledge on Retailing and Purchasing Concept. And of course, LA Aguinaldo who made the crowd gone crazy with his talk about public speaking in connection with his Axe Black Ambassador venture.

Stunning performances from The Authority, and chosen Marketing talents showcased their best performances. As well as the Marketistas who sparked even more with the final touch of their look by Jan Roa in the fashion runway, sponsored by none other than, the two of the well-known fashionable international brands: Cotton On and Factorie!

The event wouldn’t be complete without The Young Marketers Award 2016 which acknowledged the efforts and hard work of the marketing students in their marketing plan, research, theses, and for being an outstanding student chosen by their respective professors. It’s a proof that marketing students are real ACHIEVERS! It encourages everyone to show their competence in their chosen field and arouse their vision to achieve the desired award.

Every Marketista went home equipped with knowledge, appreciated through reward, and filled with smiles from entertainment, and fun filled experience brought by Oishi as they gave a for treat everyone with free snacks after the General Assembly. Indeed, such a semestral event to look forward to!

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