More than 20 CEOs and Bosses came together to strut their stuff on the runway to promote sustainable fashion.
The BossMen of BossManual
Tati Fortuna’s New Book BossManual takes sustainability to greater heights by getting together the top bosses to push their sustainability programs in their own companies and industries.
BossManual takes you into the world of eco-conscious fashion and sustainable living with a diverse group of notable leaders from across the Philippines who inspire positive change. A select group of “BossMen” handpicked for the book are featured on its pages wearing a variety of outfits that express their styles. The BossManual team worked closely with these men and shopped in their closets to find the appropriate outfits, some of which were repaired, altered, and upcycled for the photo shoot, to underscore a key message of the book: that being fashionable does not mean having to buy something new.
BossManual is the brainchild of circular fashion advocate and image consultant Tati Miranda Fortuna, Founder and CEO of Escario & Fortuna, President and CEO of Ucycle Inc. and Business of Style Corp., and the current President of the Association of Image Consultants International – Philippines Chapter. Tati envisioned BossManual not just as your ordinary fashion guide, but as a manual to help men with ambition to enhance their professional image and confidence through practical fashion tips, expert insights, and real-life examples, all with sustainability in mind.
Tati Fortuna
“I started actively promoting sustainably-made corporate wear, workwear, and uniforms using deadstock fabric and post-consumer recycled plastic bottles, and at the same time talked to my clients about the opportunity to return, repurpose, and upcycle their old linens and uniforms”, shared Tati Miranda Fortuna
The book features everything men need to build a winning capsule wardrobe, curate a sustainable closet, answer vital fashion queries, and discover eco-friendly shopping and dining gems.
BossManual showcases 32 BossMen–all coming from different backgrounds, ages, and industries–who are CEOs, executives, experts, and masters in their fields, while all practicing sustainability in their own companies and their personal lives.
Kingson Sian, President & CEO, Travellers International Hotel Group Inc. (Newport World Resorts)
“Choosing which bosses to feature was a challenge, but my team and I were able to put together an amazing set of leaders from across the country”, Fortuna mentioned in Boss Manual.
Stanley Ng, President & COO, Philippine Airlines
“While our shoots showcased many outfits, none of them were bought—we shopped in the bosses’ closets and picked items that express their style. We also assembled new looks for them and repaired, altered, and upcycled some of their items. Looking fashionable and stylish does not mean having to buy something new”, she added.
Yuri Marshall, CEO, Mind You Philippines
When asked what’s in store for Boss Manual in the future, Tati enthusiastically shared that she wants to share sustainability ideas with more and more people.
Brian Poe Llamanzares, President, Pantheon Holdings
“The next step that I want to take is to share with more people how sustainability in our clothing choices and our daily lives can be practiced and embraced by every individual”
BossManual will be available at Fully Booked Rockwell, BGC, and Mitsukoshi for only PHP1,899. Available soon on Amazon.
Let’s stride towards a more stylish and sustainable future—one exciting step at a time!
