New Balance is celebrating Grey Days, a month-long tribute to its iconic signature color. Grey Days is an homage to everything New Balance represents, bringing together the brand’s family of ambassadors and athletes for a range of special-edition products, events, and stories.
(L-R) New Balance 740 and 1906 Loafer | Photo: New Balance
Originally introduced in the 1980s in service of building a superior urban running shoe, the color Grey continues to embody New Balance’s dedication to craft, quality, and fearless independence in every field.
As running shoe design shifted away from leather and suede and towards synthetic textiles like nylon, vivid colors and bright whites became the order of the day. In keeping with the fearlessly independent New Balance aura, the color Grey stood out amongst its competitors, while proving to be a perfect complement to the concrete and asphalt backdrop of road running. While the models have evolved over the years, Grey remains emblematic of New Balance’s aesthetic and an iconic symbol of the brand worldwide.
(L-R) New Balance 1906 Loafer, M1000, and 740 | Photo: New Balance
Grey Days 2025 is an expression of Grey as limitless possibility. The classic New Balance shade is applied in various forms across the brand’s array of footwear, apparel and accessories, ranging from all-time classics to modern favorites. For 2025, the reissue of the 1300JP – the legendary style released just once every five years, brings extra excitement to Grey Days. The 1300JP stands out as one of New Balance’s most sought-after styles, not only because of its rarity, but because of its impeccable craftsmanship and unique place in global sneaker culture.
“Whether you’re new to the brand or a longtime loyalist, Grey embodies the promise of everything that sets New Balance apart. The symbolism of Grey has remained central to the brand for decades, and Grey Days 2025 showcases its diverse appeal,” said Brian Lynn, Global Vice President of Lifestyle. “By bringing together an array of our athletes and ambassadors to highlight these exclusive styles, we are honoring the versatility and authenticity that is core to both our heritage and our future.”
New Balance 9060 | Photo: New Balance
Grey Days styles is globally available in New Balance stores, NewBalance.com and select retailers.
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