When in Manila and itching for some basketball action, NBA and SM Prime Holdings can help you scratch that itch. Two of the most recognized brands in the Philippines have teamed up to create one of the biggest events in Philippine sports history.
I got too excited when I got the invite for a “secret” NBA event last week. Being surrounded with men that are crazy about basketball, I couldn’t pass up the opportunity to attend the press conference.
A buffet spread was served as lunch for the media and the guests. I’ve overheard a bunch of excited people from the other table, all of them speculating about what NBA and SM were going to announce during the event. I was getting a bit too anxious since I was alone during the event, and I might end up not handling the exciting news too well!
We were then asked to relocate to the front of the arena and watch the National University Pep Squad perform their routine in order to pump up everyone’s excitement.
NU Bulldogs Pep Squad
The President of SM Prime Holdings, Mr. Hans Sy, made opening remarks regarding the history of basketball here in the Philippines. He has said that “The Filipinos’ love for basketball is undeniable.” and it is one of the main factors why they have chosen to partner up with NBA Asia.
The special guests during the event. (L-R) Ms. Nicole C. Deato, Marketing and Sponsorship Head, Mall of Asia Arena and SM Tickets, Mr. Arnel C. Gonzales, Business Unit Head, Mall of Asia Arena, Mr. Edgar C. Tejerero, Senior Vice President, West Avenue Theatres Corporation, Mr. Hans T. Sy. President, SM Prime Holdings, Mr. Scott Levy, Senior Vice President and Managing Director of NBA Asia, and Mr. Francesco Suarez, Vice President, Business Development & Marketing Partnerships NBA Asia.
Mr. Hans Sy of SM Prime Holdings
Senior Vice President and Managing Director Scott Levy of NBA Asia introduced NBA Commissioner David J. Stern, who appeared on the big screen in the middle of the arena.
Guests were at the edge of their seats, anticipating for the announcement with bated breath.