Michael Jordan’s brand donates to racial equality, reportedly the highest among US corporations

On June 1, Michael Jordan released a statement through the Charlotte Hornet’s official Twitter account in response to the death of George Floyd where he expressed his sorrow and extended his condolences to Floyd’s family.

Yesterday, Michael Jordan and the Jordan Brand announced on Nike’s official website that they will be donating $100 million (almost Php 5 billion) over the next 10 years to organizations dedicated to ensuring racial equality, social justice, and greater access to education.

(Michael Jordan to donate his entire ‘The Last Dance’ earnings to charity)

They opened it by saying that “Jordan Brand is us, the Black Community.” According to them, the brand is more than one man. It has always represented a family that has proudly “overcome obstacles, fought against discrimination in communities worldwide, and that works every day to erase the stain of racism and the damage of injustice.”

They also stated that despite the changes throughout the years, “the worst remains the same.”

Black lives matter. This isn’t a controversial statement. Until the ingrained racism that allows our country’s institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people. – Jordan Brand and Michael Jordan Statement on Commitment to the Black Community

Nike-owned Jordan Brand President Craig Williams said, “There is still more work for us to do to drive real impact for the Black Community. We embrace the responsibility.”

The sportswear giant and NBA legend’s pledged fund is said to be the highest corporate contribution to racial justice followed by Amazon and Facebook which both donated 10 million USD (almost Php 500 M).

What are your thoughts on this? Tell us in the comments.

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