Recently, the fragrance industry has undergone a remarkable transformation. Gone are the days of mere imitation – Filipino perfumers have now risen to the forefront of true artistry and expertise.
Hailing from prestigious perfumery institutions around the world, a cadre of Filipino luminaries has emerged, captivating the senses with their bespoke fragrances. Leading this charge is Renato Lopena Jr., popularly known as the “Filipino Nose,” who has become one of the vanguard of a distinctly local fragrance movement.
These Filipino perfumers are redefining the boundaries of the industry, infusing their creations with a unique flair that celebrates the country’s rich cultural heritage. Their fragrances have become a source of national pride, showcasing the depth of talent and innovation that thrives within the Philippines.
This weekend, immerse yourself in the artistry of Filipino fragrance through Lopena’s private collection. Alongside his signature scents, you’ll also discover Lopena’s collaborative creations with Filipino designers and independent brands.
Nestled in the vibrant heart of Quezon City, a captivating event is set to unfold – “MARAHUYO: A Celebration of Filipino Ingenuity through Fragrances.” This one-of-a-kind celebration is the brainchild of a passionate group of Filipino fragrance enthusiasts, dedicated to showcasing the remarkable talents and creativity of local perfumers.
At the core of this event lies a mission to promote original Filipino fragrances, or “own creations” as they are proudly called. These scents, crafted with meticulous attention to detail, are a testament to the depth of Filipino artistry and innovation in the world of perfumery.
Prepare to be immersed in a sensory journey that transcends the boundaries of traditional fragrance experiences. “MARAHUYO” promises to be a captivating exploration of the Filipino spirit, where the art of scent-making is elevated to new heights.
To kick off the event, all eyes will be on Lopena, the renowned “Filipino Nose” who will share his vast expertise in the world of perfumery. On July 21st, Lopena will guide attendees through a transformative fragrance appreciation experience, unveiling the intricate workings of perfume notes and the recognition of unique accords and natural ingredients.
Immerse yourself in this artistic and multi-sensory journey, as you are surrounded by a community of fragrance enthusiasts in the warm and inviting ambiance of Victorino’s Restaurant Manila, located at Scout Rallos, Quezon City. This traditional Filipino setting will serve as the perfect backdrop for your exploration of the olfactory arts.
Indulge your senses as you discover the exquisite fragrances that Lopena has created in collaboration with renowned Filipino designers such as Francis Libiran, Neil Felipp, Arkad Gautier, and Édro Manille. Additionally, you’ll have the opportunity to delve into the captivating scents from Lopena’s very own line, Wren Atelier, further expanding your appreciation for the depth and diversity of Filipino fragrance artistry.
Don’t miss this extraordinary opportunity to join “The Filipino Nose” and learn about the latest trends and future directions of the local perfume industry together with the Filipino Perfumers Society, a pioneering organization he co-founded. Prepare to be captivated, enlightened, and inspired by the power of Filipino ingenuity in the world of scent.
MARAHUYO EVENT REGISTRATION AND INQUIRIES
Due to the limited capacity of the venue, they will only accommodate event guests on a first come, first served basis.
Contact the event organizer to book a slot: 0918 942 2004
