Kat Von D is Officially Leaving ‘Kat Von D Beauty’ Brand

Tattoo artist and beauty icon Kat Von D is officially leaving her namesake beauty brand. She took to Instagram to explain her reason why.

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“This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long awaited album in the Spring, followed by an international tour!” she began in her post.

“As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity. It’s hard to admit this, since I’ve always said β€œYou can do everything and anything.” But I don’t think admitting one’s limits is a bad thing,” she added. “With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years.”

Kat Von D also confirmed that her beauty brand will undergo changes including its name which will now be “KvD Vegan Beauty.” She then thanked her friends and fans for their continuous support.

“I was able to create a makeup line that made outsiders like me feel like we have a place in this β€œbeauty” world, and gave myself and others the tools to express ourselves in our own unique way, whether it was embraced by the majority or not. And I just couldn’t have done any of this without you!” she shared.

(ALSO READ: We tried to follow a makeup tutorial and here’s what happened)

Kat Von D launched her makeup line in 2008 with the goal of making β€œthe beauty world a better place.” Kendo, the company that will now be the sole owner of KVD Vegan Beauty, is also responsible for beloved brands Marc Jacobs Beauty, Fenty Beauty, and more.

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