Ivana Alawi Launches Own Skincare Brand, Ivana Skin!

Ivana Alawi is the latest celebrity to launch her own beauty brand after working on it for two years!

Called “Ivana Skin,” her brand is going to focus primarily on skincare products as well as bath items.


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A post shared by Ivana Skin (@ivanaskinph)

In a Youtube vlog she posted last week, February 11, Ivana revealed having a deep love and appreciation for all things related to skincare ever since she was younger.

Noong bata ako, sobrang hilig ko talaga sa skincare. And noong bata ako, hiyang hiya ako sa skin ko. Hindi ako makapag-sleeveless tapos nahihiya talaga ako. Wala akong confidence sa sarili ko and natuto akong alagaan ‘yung sarili ko, ang aking skin. Doon lumabas ang confidence ko,” she shared.

[Translation: “When I was younger, I really loved skincare. And I was really embarrassed by my skin as a child. I couldn’t wear sleeveless; I was really ashamed. I had no confidence in myself so I learned how to take care of myself and my skin. That’s where my confidence came out.]

She also revealed that she used to put eggs on her face as a child! “So it’s a love from within. Ever since, mahal ko talaga ang (I really love) skincare. It’s my dream and I’m very very happy na mashe-share ko na siya sa inyo (that I’m finally able to share it with you).”

Ivana Skin will reportedly be priced “affordably” and will feature brightening, hydrating, and weightless body milks, soaps, creams, toner, and more. Ivana shared that there wouldn’t be a launch party as she wanted her audience to be the first to see and learn about her products.

Watch her vlog here!

(ALSO READ: LOOK: Ivana Alawi Stuns in Her Birthday Photo Shoot)

Are you excited for the launch? Sound off in the comments below!

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