Cathay has reached a milestone in its 1 Ticket, 1 Tree journey, with the planting of 30,000 mangrove trees in Southeast Asia since the initiative was launched in 2021. This includes 7,500 mangrove trees that Cathay and its partners have committed to plant in 2024, from tickets sold in Southeast Asia from a five-day campaign period in July 2023.
Now in its fourth year, 1 Ticket, 1 Tree is a Southeast Asia initiative by Cathay that underscores its commitment to supporting local communities, restoring local habitats, and driving climate resilience. It involves Cathay planting a tree in the region for every ticket purchased from Singapore, the Philippines, Thailand, Indonesia, Malaysia, Vietnam, and Cambodia during a specified campaign period.
To kickstart 1 Ticket, 1 Tree this year, 4,000 trees were planted in Thailand’s Bangpu Nature Education Centre in Samut Prakan on 23 March 2024. The remaining trees will be progressively planted in mangrove forests across Southeast Asia in the coming months.
Cathay continues to work with local environment and community partners to restore mangrove forests in the region. In Thailand for instance, half of the 4,000 trees were contributed by KTC (Krungthai Card), who joined Cathay’s efforts in Thailand for the first time this year. Since 2021, Cathay has worked with 13 local partners across the region to plant trees and ensure they grow and thrive.
Cathay Regional General Manager for Southeast Asia Dominic Perret said: “Cathay’s 1 Ticket, 1 Tree in Southeast Asia reinforces our aspiration to be at the forefront of sustainability leadership and to advocate for collaborative actions to go Greener Together. Giving back to the communities we serve is an important part of this endeavor, as we collaborate with our customers and business partners to protect the coastal ecosystems that many local communities in the region depend on for food, protection, and income. We are extremely encouraged by the positive response we’ve received from other like-minded partners who have since joined us in this effort, or simply helped spread the word.”
1 Ticket, 1 Tree will be rolled out in Southeast Asia again this year, where Cathay invites customers to contribute to the mangrove forests when they fly, simply by booking a ticket with Cathay.
For more information on 1 Ticket, 1 Tree, please follow Cathay’s Facebook page.
