The Brand and the Story Behind the Iconic Christmas Lights in Ayala Avenue, Tiendesitas, SM North EDSA and SM MOA

Words by Rebecca Lee

Photos by Katrina Meguizo

You’ve probably seen the picturesque lights lined up around the metropolis: the Instagrammable lights in Ayala Avenue, the facade of Tiendesitas with 600,000 LED lightbulbs, the gigantic Christmas tree at SM North EDSA with 200,000 bulbs, and the Christmas Tree at SM Mall of Asia.

7Firefly Christmas Lights Firefly LED

Displays like these have been a staple every holiday season. And while putting up Christmas lights isn’t new to Pinoys, Christmas decors on such massive scale are still novel enough to land on people’s social media feeds. These displays can be seen from far and wide. Friends and families can be seen taking selfies and appreciating the displays together.

11Firefly Christmas Lights Firefly LED

10Firefly Christmas Lights Firefly LED

12Firefly Christmas Lights Firefly LED

These displays are possible through Firefly LED, the trusted brand behind energy-efficient LED lighting. Jhie Greenwood, the Marketing Manager of Firefly LED, hopes that lighting projects such as these will help usher in a brighter, merrier, and more energy-efficient holiday season for Filipinos.

14Firefly Christmas Lights Firefly LED

13Firefly Christmas Lights Firefly LED

Such was the scene at the SM Mall of Asia last November 23, where Firefly LED unveiled its “Giving Christmas Tree” at the SM by the Bay. The Bloomfields serenaded the crowd under the bright lights of the giant Christmas tree. The free concert was like an early Christmas present from Firefly LED.

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8Firefly Christmas Lights Firefly LED

The purpose behind these displays is to make Christmas even merrier and brighter. But these displays aren’t limited to the public places we frequent. We can set up our own displays in the privacy of our own homes.

Firefly LED offers lighting solutions that are energy-efficient. Jhie shares that their products were evaluated by MERALCO and was given the Orange Efficiency Tag. That way, you don’t have to obsess about mounting electric bills while you enjoy the bright displays in your home.

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Jhie gave a more concrete example. The Christmas Tree they made is 75 feet and had more than 200,000 Christmas lights and light bulbs! But its consumption is only equal to eight units of 2.0 HP air conditioners.

Aside from being energy-efficient, their products are also safe. They have their products tested locally and internationally by third-party groups–both public and private. Their products are tested and certified by DTI and MERALCO. This helps bring peace of mind to the customers who purchase their products.

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6Firefly Christmas Lights Firefly LED

“We’d like to bring quality and affordable lighting solutions to the Filipino people,” Jhie shared. If you want to make your holidays brighter and merrier using safe and energy-efficient Christmas lights, then Firefly LED is your way to go!

4Firefly Christmas Lights Firefly LED

1Firefly Christmas Lights Firefly LED