Earth Hour Philippines in Manila
World Wide Fund (WWF) for Nature Philippines held their Earth Hour 60+ “I Will If You Will” Campaign press conference in the Manila Peninsula Hotel last March 21 and outlined their social media oriented ‘game plan’ to spread awareness for and encourage participation in Earth Hour Philippines.
Earth Hour Philippines Simultaneous Switch-Off
The Earth Hour Philippines switch-off will be on March 31, 2012 and will see three major cities in the country – Makati, Cebu, and Davao – initiate the simultaneous electricity switch-off at 8:30pm sharp (+8:00 GMT). For the Makati switch-off, an Earth Hour street parade will commence on the same day at Ayala Triangle, beginning at 6:00pm. So when in Manila, drop by Ayala Triangle, Makati and join the effort to promote green, sustainable practices, and have fun at the same time.
Globaltronics’ energy-efficient touchscreen kiosk.
Alphaland putting their commitment on the IWIYW Wall.
Spreading the Word on Earth Hour Philippines
For the effort in this year’s Earth Hour Philippines, WWF would like to have approximately 20 million Filipinos to participate. Participation can begin as early as now, with the “I Will If You Will Campaign”. The essence of this campaign (known by its Twitter hashtag #IWIYW) is to send out a challenge through your social media channels and encourage your network – no matter how big or small – to commit to a pledge for Mother Earth. From simple pledges from individuals to commitments from large businesses, the important thing is to spread the word and get friends and family on the Earth Hour Philippines bandwagon.
The author’s pledge: “I will run a marathon for Mother Earth if you will use the stairs more! :)”
Twitter and Facebook for Earth Hour Philippines
When In Manila, get on your Twitter and issue a tweet challenge! Do not forget to use the #IWIYW hashtag and retweet other inspiring commitments with the hashtag. Get on Facebook and post a challenge status – create a give and take situation between you and your network.
Follow @WWF_Philippines for more information.
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