DOT Launches Drive Pinas—Promoting Local Tourism Through ‘Driveable Journeys’

The Department of Tourism (DOT) on Monday, July 10, forged its partnership anew with Nissan Philippines, Inc. by way of a Memorandum of Agreement (MOA) to implement a program called Drive Pinas.

The Drive Pinas initiative is the product of a long-standing relationship between Nissan and DOT under a unified vision to promote local tourism and showcase scenic tourist spots across the country. With the utilization of Nissan vehicles through driveable journeys, Drive Pinas aims to make traveling a more exciting, inclusive, and sustainable experience for both locals and tourists alike.

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Photo: Vernon Raineil Cenzon, Unsplash | La Union

Representing Tourism Secretary Christina Garcia Frasco at the MOA signing event held at Okada Manila, DOT Undersecretary Myra Paz-Abubakar expressed gratitude to Nissan Philippines for their unwavering partnership and commitment towards attaining the shared goal of showcasing the breathtaking beauty of the Philippines to the world.

“Our nation is brimming with hidden gems, places that have yet to be fully explored and experienced. Drive Pinas will shine a spotlight on these extraordinary locations, enabling travelers to uncover their magic, immerse themselves in local culture, and forge unforgettable memories,” Secretary Frasco said in a speech delivered by Undersecretary Paz-Abubakar at the MOA signing event.

Drive Pinas launch

DOT Undersecretary Myra Paz-Abubakar and Nissan Philippines President Juan Manuel Hoyos | Photo: Department of Tourism

Delivering his opening remarks, Nissan Philippines Inc. President Juan Manuel Hoyos also shared his excitement over the new partnership with the DOT, saying that “While the Department of Tourism already has a strong vision to make locals and tourists alike love the Philippines even more– like I do– Nissan supports this vision with our commitment to creating innovative vehicles and technologies to add excitement to these journeys, all while leaving a positive impact on society and environment.”

To note, for the past eight years, Nissan Philippines Inc. and the DOT have collaborated on many projects together such as ‘Visit the Philippines, Drive to Discover with Nissan’ campaign, and more recently, the ‘Safe Trips’ campaign which aimed to promote local destinations and boost domestic travel even amid the pandemic.