Daniel Wellington launches in the Philippines

The preppy Swedish watch brand Daniel Wallington is now available in the Philippines. On September 30, Technomarine Enterprises Philippines Inc., the company handling the brand locally, invited bloggers, social media influencers and the media to cocktails and hors d’oeuvres at Unit 27 Café at BGC, to celebrate the launch of the classic and elegant timepieces in the country.

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Guests got to try on the latest collections of Daniel Wellington

During an international trip, DW founder Filip Tysander from Sweden met a British Isles gentleman who had an impeccable fashion sense and loved to wear his watches on old weathered NATO straps. Inspired not only by the man’s many great life stories but also by his class and timeless style of fashion, Filip Tysander created a watch brand named after his new friend and source of inspiration, Daniel Wellington.

Four years later, Daniel Wellington is one of the fastest growing watch companies in the world and has sold over 2 million units since inception in 2011.

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Javi Martinez, Tim Yap with President and CEO, Rafael Florencio & friends

The company, which initially started as an online store, now works with more than 6,000 retailers in over 75 countries. Being carried by renowned boutiques and department stores such as Bloomingdale’s, Nordstroms and Selfridges, DW is now also being launched all throughout Asia.

DW represents aspirational, yet affordable luxury, with a look inspired by high-end watches with mechanical movement. The sleek and elegant design in combination with the stylish preppy straps makes the watches timeless. Without having too many features, the design is minimalistic yet classically elegant. Since all straps are interchangeable, DW watches are suitable for every occasion.

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Arisse De Santos, Patrick Sugui & Mike Carandang all try the #DWinMNL flatlay station

Daniel Wellington has two unisex collections. The Classic Collection has a thin, elegant watchface, which works perfectly with either the many different colors of the classic NATO straps or the elegant leather straps. The Grace collection is a merge between the elegant leather collection and the more playful NATO strap collection. The sandblasted rose gold finish creates an optimal transition between case and strap and still captures the iconic, minimalistic design with preppy influences.

The Classy Collection for women is slim, flawless and elegant. The 26mm and 34mm silver or rose gold case is applicable with a carefully selected range of leather and NATO straps that can be varied between. The feminine Swarovski crystal index brings just enough sparkle that radiates classy femininity.

The Dapper Collection for men has a sleek and well-dressed look with a 38mm watchface. The deep blue hands, Roman numerals and date display make the watch an exquisite accessory. The sophisticated watch comes with a dashing assortment of genuine, Italian leather straps to match with a case in silver or rose gold.

All Daniel Wellington collections feature elegant timepieces for all styles and ages.

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Sept 30, Daniel Wellington Philippines Launch at Unit 27 Cafe in BGC

DW watches retail locally between Php 6,600 – Php 13,500 and are available in My Diamond Stores, My Tempo Stores, White Halo and Washington Jewelry as well as online on Zalora.

A popular brand in Europe, the USA and Australia, it will only be a matter of time for Daniel Wellington to capture and inspire – with its elegant preppy style – the fashion lovers in the Philippines.


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Daniel Wellington

Facebook: facebook.com/DWPhilippines

Instagram: instagram.com/DWPhilippines

Available at: My Diamond Stores (Shangri-La Plaza, SM Megamall, Glorietta, Gateway Mall, Festival Mall), White Halo (SM Aura Premier), My Tempo (SM City North Edsa, Resortsworld Manila), Washington Jewelry (Powerplant Mall)


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