Change is Coming and it Starts at the R.O.X. Bike Fair 2016!


You’d think people will stay indoors during the rain. Not the bikers of the ROX Bike for a Cause 2016.

Despite the heavy rain and flood, more than 500 bikers showed up, all geared up and ready to roll last August 14 at the CDC Parade Grounds in Clark, Pampanga. Those who weren’t able to make it because of the rain wore their pre-ordered event shirt wherever they were, and posted it online and showed their support for the event.

This annual event not just brings together bike enthusiasts from all over the country, it also gives people an opportunity to help communities live better quality lives. Like the years prior to this, the Concepcion Integrated School is the beneficiary of this much anticipated bike affair.


The Bike for a Cause event received full support from the Clark Development Corporation, with OIC/President Mr.

Noel F. Manankil, and Tourism Promotions Division Manager Ms. Noemi B. Garcia, in attendance. R.O.X. non-profit organization partner Bikes for the Philippines founder Mr. Joel Uichico was also present at the said event, as well as the School Head of Concepcion Integrated School Ms. Adoracion C. Simbulan, its teachers, and its students for the turnover of the bikes and bike racks. It was a truly memorable event that went beyond a friendly competition between bike lovers, it positioned everyone who was part of it to change a generation, one simple bicycle at a time.


The Bike for a Cause is the culmination of R.O.X. Bike Fair, a month-long initiative to promote fitness and a healthy lifestyle through bicycling. Premier outdoor brands in R.O.X. dished out irresistible discounts and special promos during this period, and R.O.X. sponsored community bike rides called Bike Out in Nuvali, Baguio, Cagayan de Oro, and Davao served to satisfy enthusiasts’ appetite for more of outdoors! A donation drive was also done during the month, wherein R.O.X. customers gave items that may be of use to Bikes for the Philippine. Backpacks, eye glasses, and other helpful gear were collected and given to the partner organization to distribute to their other beneficiaries.

Any significant impact can only be done with the right team and the right brands that rally behind the cause. R.O.X. would like to thank its partner brands, namely Fox, Tern, Bickerton, Osprey, Spyder, 360 Degrees, C3Fit, Nathan, Gatorade, 8A Performance, Ambucore, Official hydration partner Summit Natural Drinking Water, Clark Development Corporation as venue partner and media partners –Business Mirror, Manila Standard, Mellow 94.7, Crossover 105.1, Endurance Magazine, WhenInManila.Com, Swimbikerun.PH, and Runningatom.Com for making the R.O.X. Bike Fair 2016 not just an event, but an experience that will not be soon forgotten.

You can find R.O.X. stores at Bonifacio High Street, Marquee Mall Pampanga, Camp John Hay Baguio, Ayala Center Cebu, Ayala Center Cagayan De Oro, Nuvali, and the District North Point Bacolod. You can also follow R.O.X. at their Facebook and Instagram account at @roxphilippines for your daily dose of outdoor fun!


ROX is owned and operated by the Primer Group of Companies, Asia’s next retail giant.