Celebrate Love, Friendship, and New Beginnings: Holi Festival 2016 at SM by the Bay

Immerse yourself in color, culture and celebration at Holi Festival 2016! Asia Society Philippines and SM by the Bay present the 4th annual Holi Festival in Manila on March 20, 2016 at the SM by the Bay Central Park.

Holi is an annual festival celebrated on the full moon day in the Hindu month of Phalguna – typically February or March in the Gregorian calendar. Holi ushers in the arrival of spring, and is considered the happiest and most colorful festival of the Hindus. People imitate the colors of spring by throwing colored powder at each other and up in the air. The throwing of gulal up in the air and at each other symbolizes friendship, unity, and a sense of revelry. It is widely celebrated in India, Nepal and other places with a Hindu population. Recently, this festival has been popularized all over the world as a festival of love and colors.

Celebrate Love, Friendship, and New Beginnings: Holi Festival 2016 at SM by the Bay Asia Society Philippines

Holi goers in Manila can look forward to a lively show featuring traditional Indian and Bollywood songs and dances and live drummers and DJ from 3:30-7:30PM. They can also enjoy the throwing of colored powder, games and prizes, and authentic Indian cuisine to fill their stomachs with. To remember the day, participants can have mehndi (henna) tattoos made or buy Indian wares from on-site sellers.

Holi finds its origins in many legends. One legend tells the story of Holika and her nephew Prahlada, who was devoted to the supreme being Vishnu. In a fire that both sat in, the evil Holika was burned alive while Prahlada was protected by a cloak that could not burn. Another myth tells the story of Krishna, whose blue skin made him too shy to approach the beautiful, fair-skinned Radha. After following his mother’s advice to paint Radha’s face with color, Krishna and Radha fell in love.

Thus, Holi does not just mark the beginning of spring. It celebrates color and laughter, the triumph of good over evil, and love and friendship. Holi is a time for merrymaking, and happiness, giving thanks, reconciling, putting away the past, turning over a new leaf and celebrating the new.

So what are you waiting for? Come celebrate at a festival of colors like no other. Holi hai!

Celebrate Love, Friendship, and New Beginnings: Holi Festival 2016 at SM by the Bay Asia Society Philippines

Holi Festival 2016 is co-organized with the Embassy of India, Federation of Indian Chambers of Commerce, Indian Ladies Club, and SingIndia Music of the Soul. Holi Festival 2016 is sponsored by India Tourism, and supported by Air Asia and New India Assurance, with special thanks to Ambica, Jockey, Oakley, Speedo, RK Manufacturing and WiPro.  ANC, ClicktheCity.com, CNN Philippines, Coconuts Manila, Interaksyon.com, Manila Bulletin, Scout Magazine, Travelife, and WheninManila.com are media partners for the event.

Tickets are now pre-selling for PhP 150 and will be sold for PhP 200 on-site. They are available at all SM Tickets outlets (call 477-2222). For tickets, inquiries, and volunteer opportunities, contact Asia Society Philippines at info@asiasociety.org.ph.

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