Ben&Ben Is Collaborating With a Hair Conditioner Brand and Honestly, We’re Not Surprised

Shampoo lang? Kulang! Mag #CreamSilkArawAraw.

It finally happened! Brothers Paolo and Miguel Benjamin, the frontmen of the OPM folk band Ben&Ben, have been announced as the newest ambassadors of Cream Silk, the No. 1 conditioner and hair care brand in the Philippines. And honestly, we’re not surprised! Not with the twins’ distinctively gorgeous, long, jet-black hair that’s had people’s attention since day one.

The collaboration was shared by Ben&Ben and Cream Silk this week, but it’s been a long time coming. All thanks to a meme that blew up back in February, when a fan hilariously photoshopped Paolo’s and Miguel’s faces onto Cream Silk products, in place of the brand’s female endorsers. The meme went viral and eventually reached the brothers, who reposted it on their social media saying, “Kung sino man ang gumawa nito, mabuhay ka ??”

Cream Silk got wind of the viral meme and responded, “Gusto niyo totohanin para ‘di nalang to #KathangIsip?” Which naturally sent the internet wild with excitement. And now, five months after, this collaboration is no longer just kathang isip, making Ben&Ben the first male ambassadors of Cream Silk.

Ben&Ben is currently one of the biggest music acts in the country, with over 1 billion streams on Spotify alone. Inspired by the band’s hit song “Araw-Araw,” the #CreamSilkArawAraw campaign aims to send this message: shampoo alone is not enough. To get beautifully soft and shiny hair (like Miguel and Paolo’s), you need conditioner, too. You need Cream Silk, araw-araw. The new line of Cream Silk Ultimate Reborn with Tri-Oleo Complex is made from a combination of argan, rosehip, and marula oils formulated to help nourish your hair deeply, making it straighter, smoother, and stronger.

Catch Ben&Ben’s FREE online concert this August

Excited about this mahiwagang collab between Ben&Ben and Cream Silk? In line with the #CreamSilkArawAraw campaign, catch the entire Ben&Ben band on August 8, 8 P.M. at ABS-CBN’s Facebook page. Viewers will get a chance to win exclusive merchandise, get exciting freebies, and score discounts throughout the concert.

And here’s the cherry on top: Ten lucky viewers will be invited to meet—and chat—with Ben&Ben through an exclusive Zoom call. You could be one of those lucky fans, so don’t forget to watch on August 8!

Cream Silk x Ben&Ben

Facebook: Cream Silk Philippines
Instagram: @creamsilkph
Twitter: @creamsilkph