The Masskara Festival is a vibrant celebration of Bacolod City’s culture and is in itself an exciting annual event.
Photo from Joshua/Pexels
However, it was made even more exciting this year with the presence of BeautyHub PRO. The innovative beauty platform provided guests with not just a fun experience but one that was also informative, leaving a lasting impression on the festival-goers.
BeautyHub PRO set up interactive booths where festival attendees could take part in engaging skin and hair quizzes. Powered by AI, these quizzes analyzed participants’ selfies to provide personalized beauty care recommendations. All they had to do was take a selfie and they already gained valuable insights into their skin and hair needs.
To reward participants, BeautyHub PRO even offered exclusive perks and freebies! Those who completed both quizzes received stylish, customizable tote bags while those who completed a quiz were gifted personalized bucket hats.
As an extra incentive, attendees who shared their BeautyHub PRO experience on social media were rewarded with trendy keychains.
In collaboration with B&W Brand Teams, BeautyHub PRO also distributed samples from renowned brands like Vaseline, Sunsilk, and CLEAR, allowing festival-goers to try top-quality beauty products without the commitment so they can experience them firsthand and see whether they are a good fit.
BeautyHub PRO definitely elevated the Masskara Festival experience. One attendee praised the cute and personalized tote bags and bucket hats as well as the free sample products while another participant expressed excitement, saying, “I found out what I need to care for my skin and hair at no cost.”
