Purism, a pioneering wellness brand from New York, officially launched its exquisite line of natural, safe, and clean essential oil-based products at their grand launch event held at Kandle Cafe in Quezon City on May 17, 2023.
This Luxury Gift from Nature uses botanicals’ finest and purest natural ingredients for therapeutic and holistic wellness. The brand rediscovers the health benefits of aromatherapy in essential oils as a natural, inexpensive, and easily accessible source of physical, mental, and spiritual wellness, and clean beauty.
The event welcomed personalities inclined to holistic well-being, lifestyle and fitness enthusiasts, active moms, eco-friendly consumers, sustainable and natural product advocates, beauty and makeup influencers, and health-conscious millennials.
The founders of Purism, Becs Domingo, and Dr. Jeanne Damian, initially partnered with the Forbes 5-star rated The Retreat Spa of Okada Manila to exclusively offer the Palo Santo Wellness Line and Clean Beauty Line in the Philippines, and they’re now ready to bring the brand to Philippine e-commerce due to popular demand.
“We’re so excited. We’ve been looking forward to this event because we want the opportunity to share with you something very special, something that is born out of love, out of our passion, and out of our desire to share with you the gifts we got from mother nature,” says Becs, a global retail technologist and the co-founder of Purism
Aromatherapy and The Purism Experience
New York City was the first major city in the U.S. to be hit by Covid. During the surge of COVID, access to medical treatment became scarce and very challenging. With the lack of medical resources on a global scale, we started to consciously take charge of keeping ourselves and loved ones as healthy and strong as possible. Prevention of illness has never been more important than ever.
This empowered the two Filipinas to develop 100% pure and natural essential oil-based products from sustainable sources formulated to be clean, safe, and effective.The ingredients are also sourced from farmers that practice ethical and sustainable harvesting.
Dr. Jeanne Damian, a licensed physician in New York City for over 20 years specializing in Internal Medicine, Pulmonary and Sleep Medicine, also worked in building the brand: “There’s been a lot of evidence about the benefits of essential oils over the years. Alternative medicine has found its way into the mainstream, and this includes meditation, yoga, acupuncture, and aromatherapy. It’s not meant to replace what conventional medicine or western medicine practices have been doing for ages but to complement it, ensuring the best possible outcome in any situation.”
Palo Santo Culture and Lifestyle
The brand’s hero line, deeply rooted in South American culture, is derived from Palo Santo trees harvested 3-4 years after naturally dying–promoting sustainable forestry by planting new trees to replace the old ones. Palo Santo has been a staple of integrated medicine in Latin and Central America. With this special ingredient, Purism offers a distinct cultural heritage, holistic impact, and unparalleled luxury wellness experience–spreading love, beauty and wellness through the products.
Known Hollywood celebrities who subscribed to the Palo Santo lifestyle include Oprah Winfrey, Jennifer Aniston, Jason Momoa, and Miranda Kerr, to name a few.
Purism features the Palo Santo Wellness Line, which includes:
- Palo Santo Massage & Body Oil: A luxurious multi-functional 100% natural oil that nourishes, moisturizes, and revitalizes skin, and restores tired and aching body, muscles, and joints;
- Palo Santo Wood Sticks: Actual Palo Santo smudging sticks cleanse space of negative energy, attract positive vibes, and promote creativity;
- Palo Santo Sacred Mist: Palo Santo-derived smudging spray that promotes rest, focus, and meditation, sanitizes body, rooms, and surfaces, and repels insects;
- Palo Santo Relief Roll-on: A handy companion to combat and help relieve body pains, muscle aches, soreness, headaches, and stress, it boosts positive energy and cleanses body and mind.
Holistic wellness advocates who attended the event had the opportunity to try the products for a transformative wellness journey, relax and unwind with spot massages using Purism’s Palo Santo Body Oil, express their mantras through calligraphy, cleansed through traditional and formulated smudging with Palo Santo Sacred Mist, and celebrated with healthy food and snacks served by the renowned cafe.
The e-commerce of Purism marked an important milestone for the country’s wellness culture and its accessibility to the physical, mental, and spiritual health needs of every Filipino. With a growing demand for clean, natural, premium, and sustainable products, Purism aims to establish itself as a trusted brand that promotes holistic well-being and celebrates the beauty and benefits of nature.
On the roadmap to the international expansion plans of Purism, President of Philippine Export Service Providers and Consolidators Association, Vice President of Organic Coconut Association of the Philippines (OCAP), and CEO of Brandexports Philippines Inc.–Mr. Tomas Medina–is proud to announce: “To share something really exciting with you, we had great inquiries coming out from the middle east and the west about Purism, and we are now dispatching some products to them as we speak. This product truly embodies a wellness brand that no other Filipino product has been. With everything happening around us–how can we stay on and be safe beyond the mental challenges of this changing environment? I believe Purism starts the answer in this journey.”
Experience luxury gifts from nature by Purism in The Retreat and Sole Retreat Spa of Okada Manila. You may also check out Purism on Shopee, Lazada, Facebook, Instagram, and website at www.purismnyc.com to know more about the products and exclusive offers!