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TPB Showcases Commitment to the Tourism Industry Through Thanksgiving Event

The Tourism Promotions Board (TPB) Philippines organized a one-of-a-kind Thanksgiving event for its media partners and content creators on 18 January 2024 at the BGC Immersive Exhibit in Taguig City, an event dedicated to expressing gratitude for their unwavering support of the tourism industry and their attendance and coverage of TPB events throughout the year.

TPB Thanksgiving Event

Photo: Tourism Promotions Board Philippines

Guests witnessed an immersive experience of the countryโ€™s tourism campaign โ€œLove the Philippinesโ€ from a tableau of cultural performances from Luzon, Visayas, and Mindanao to a visual-auditory 180-degree experience with the Philippine Virtual Tours. The main hall had a 360-degree immersive screen, showing a vibrant and interactive presentation of TPB Chief Operating Officer Maria Margarita Montemayor-Nograles on the agencyโ€™s 2023 achievements and upcoming programs.

โ€œThe keys to any successful endeavor are strong partnerships and collaboration. We hope that we can continue to count on your support as we promote our beautiful country together. Thank you for being part of our 2023 journey and we look forward to sharing more of our countryโ€™s amazing stories so we can show the world all the reasons to see and love the Philippines,โ€ said TPB COO Nograles.

DOT Secretary Christina Garcia-Frasco

Photo: Tourism Promotions Board Philippines

Department of Tourism (DOT) Secretary Christina Garcia Frasco, in her keynote remarks, lauded Nogralesโ€™ exemplary leadership in tourism promotions towards the agencyโ€™s outstanding achievements in 2023. She also emphasized the crucial role of the media and social media in promoting the countryโ€™s tourism brand and recognized their power to disseminate positive news about the country. She underscored how influencers play a vital role in destination marketing, inspiring travelers worldwide to explore both renowned and lesser-known tourist destinations.

In attendance were esteemed guests including DOT Undersecretary Ferdinand Jumapao, media, influencers, content creators, and travel bloggers. The Ramon Obusan Folkloric Group also delivered a lively performance in the immersive halls.