Robinsons Malls and the National Bicycle Organization (NBO) have forged a long-term partnership to launch the RKids Push Bike Racing series to bring more Push Bike Racing (PBR) events across the country. Starting this year, there will be a PBR race held each month at Robinsons Malls, to foster a vibrant community of families and cycling enthusiasts who love two wheels. Since 2021, Robinsons Malls has been the official home of NBO’s PBR events, and this partnership has been instrumental in creating a fun and safe environment for young riders to showcase their skills. Since 2021, Robinsons Malls has been the official home of NBO’s PBR events, fostering a vibrant community of families and cycling enthusiasts who love two wheels.
Ceremonial Turnover of Push Bike with Robinsons Malls and NBO
From Left to Right: Robinsons Malls JP Hernandez, Regional Operations Manager (NCR), Peter Balagtas, Robinsons Metro East, Mall Operations Manager, Jess Zulueta, Senior Marketing Director, Benedict Camara, Director and Founder of NBO, and Krystel Marquez-Lim, Robinsons Malls Sustainability & Customer Management Manager
“We are thrilled and honored to be the home of NBO’s Push Bike Racing series,” says Jess Zulueta, Senior Marketing Director at Robinsons Malls. Mr. Zulueta adds that this exciting partnership allows Robinsons Malls, with its eight locations including Robinsons Imus, Robinsons Novaliches, Robinsons Malolos, Robinsons Metro East, Robinsons Galleria South, Robinsons Starmills, Robinsons Antipolo, and Robinsons Pangasinan, to foster an active, healthy and sustainable lifestyle for the kids and to build stronger communities of cycling enthusiasts. The Rkids
“With our partnership with Robinsons Malls, we will be able to continue our advocacy of growing the cycling community, teaching toddlers the fundamentals of biking and ultimately creating the next generations of bikers who love biking and a healthy lifestyle,” says Benedict Camara, Director, and Founder at NBO.
Inspiring a Passion for Cycling in Young Children, let the Push Bike Racing begin!
The RKids Push Bike Racing series, in partnership with the NBO, is designed to encourage a love for cycling and an active lifestyle among toddlers and young children. The program provides a fun and engaging environment where they can develop balance, coordination, and confidence on two wheels, pulling them away from screen time and encouraging them to enjoy the outdoors. It also promotes sustainability and creates lasting memories for families, thus building a thriving cycling community across the Philippines. The partnership between Robinsons Malls and NBO goes beyond just racing. It aims to positively impact the community by promoting cycling for its health, environmental, and community-building benefits. Furthermore, this program will inspire the next generation of cyclists and foster and develop empathy for sustainable practices among families.
RKids Zooming towards the finish line!
Building a Positive Impact with Cycling through the new generation of cyclists
This year, the RKids Push Bike Racing experience gets even better with the launch of the RKids Push Bike Racing Passport program. Children can participate in multiple races throughout the series, collecting stamps on their passports and unlocking exciting rewards.
For older kids ages 5-6 seeking a challenge, Robinsons Malls and NBO are expanding their program to include Duathlon events and seminars that combine running and cycling. These exciting races are open to young athletes ready to push their limits.
Are you ready to start rolling? Just download and register in the RMalls+ App and tap “RDeals” to join any of the upcoming races or visit https://robinsonspbr.nationalbicycle.org.ph for the full calendar of upcoming push bike races orhttps://www.facebook.com/RobinsonsMalls to find more about upcoming events at Robinsons Malls near you.
