What began as a casual conversation among friends evolved into a collaboration of individuals who each brought their unique creative strengths to the table. Sonoma became the playground where all their worlds intersect—sports, design, music, and culture.
Sonoma introduces a new lens to the idea of “country club preppy”—one that feels modern, effortless, and elevated but remains playful at its core. It’s not about dressing up or dressing down—it’s about dressing well with intention.
Country club culture has always had a sense of class and tradition—but also, a certain rigidity that the brand aims to reimagine. The goal was to capture the essence of those classic looks and infuse them with personality, movement, fun energy, and relaxed sophistication. Taking cues from old-school rugby uniforms, retro resort wear, and vintage athletic apparel, Sonoma reworks them with richer materials and a fresh attitude.
Photo from Sonoma
Sonoma brings a level of character, polish, and perspective that’s been missing locally: sharp silhouettes, premium materials, and an attitude that blends ease with edge. Featuring dual-gender pieces designed to move seamlessly between menswear and womenswear, it is a testament that good design isn’t bound by gender, but by taste.
Built around taste, every collection is designed with a purpose: to give people versatile pieces that transition effortlessly from one setting to another. Details are everything—the fabric, the fit, the construction—because true style lives in the details.
Like the wines from Sonoma Valley, the pieces are crafted with patience and precision, meant to be appreciated over time. Sonoma isn’t just about what you wear; it’s about how it makes you feel—refined, confident, and distinctly your own.
Photo from Sonoma
Uncompromising on quality, each piece will reflect a certain standard—one that feels global in craftsmanship, but personal in attitude. Sonoma isn’t just a brand; it’s a lifestyle rooted in taste, precision, and a hint of defiance.
For the debut collection, it sets the tone for the brand, entitled “country club cool.” Drawing inspiration from classic sports like golf and tennis, and interpreting their aesthetics through a modern lens, the focus was on creating pieces that carry the ease of sport and the elegance of everyday style—refined enough for a night out, relaxed enough for a weekend getaway. Each piece is designed to move with you—not just physically, but stylistically. It’s about embodying that effortless, confident, and young spirit that lives between sophistication and leisure.
Catch the first collection, available at wearsonoma.com on October 25, 2025.
Photo from Sonoma
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