In an era where everyone’s attention span drops millisecond by millisecond, any brand must take marketing seriously and only create campaigns that will significantly affect them positively. This sometimes means collaborating with influencers for clout.
To launch the new Potato Corner Crunchy Chicken Pops, in partnership with indie agency Leron Leron Sinta, the brand handpicked the best influencer to gamble their reputation with.
Meet Jennylyn, Potato Corner’s most authentic and honest chicken. To prove that Crunchy Chicken Pops is made of real whole chicken meat, Potato Corner hooked Jennylyn up to a lie detector test.
It’s very clear that no fowl play *wink* is detected in every bite!
“In our second campaign with Potato Corner, we envisioned marrying Leron Leron Sinta’s authentic Filipino grassroots creativity with the brand’s fun and playful personality. Collaborating with Potato Corner’s young and enthusiastic team has been a delightful experience,” says Josh Surquia, Managing Partner of Leron Leron Sinta.
Watch it below:
Leron Leron Sinta is also the creative force behind campaigns for Del Monte Philippines’ new product, Fruity Zing, and SnowCaps L-Glutathione, among other brands, proving their creativity in capturing the Gen Z spirit.
