Keds: Empowering Women’s Equality Beyond Fashion

August 26 is marked as Women’s Equality Day across the globe. In 1971, the date was chosen by the U.S. Congress to honor the 19th Amendment to the Constitution back in 1920 – it was the day women were finally allowed to vote. Today, women’s equality is promoted by numerous organizations campaigning for equal education and employment opportunities for women and stereotyping among others. One such organization that has continuously supported and celebrated women is Keds.

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American shoe brand Keds celebrates Women’s Equality Day as it has been inspiring women for the past 100 years. Since 1916, Keds has been creating footwear that allows women to go where they want to go and be who they want to be.

Part of Keds’ recent initiatives is the “Ladies First Since 1916”, a global brand campaign with a fresh perspective on what it means to be a woman today. The campaign is inspired by women who create their own paths, make their own rules, and harness the power of femininity and strength. This year, the brand also introduced Keds’ Celebrity Collective, a premier group of inspiring women who has made a notable impact in the industry they belong to. The group includes Allison Williams, award-winning singer Ciara, and Grammy-nominated breakout musical artist Tori Kelly, and other illustrious members from the fashion, music, art, and technology sectors.

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The brand is known for its classic White Champion sneakers which became a staple sneaker for women all over the world. Some of the known industry trailblazers who have worn the White Champion sneakers are Audrey Hepburn, Katharine Hepburn, Marilyn Monroe, Jackie O, Yoko Ono, and Taylor Swift.


Robinsons Magnolia (Level 2); UP Town Center (Level 2); Glorietta 3 (Ground Floor); Ayala Center Cebu (Level 2); Complex Lifestyle Stores at Shangri-La Plaza Mall, TriNoma Mall, Eastwood Mall, Fairview Terraces, Uptown BGC, Glorietta 5, Alabang Town Center, Festival Supermall, Solenad-3 Nuvali, Marquee Mall, and Robinsons Galleria Cebu



Instagram: @kedsph