Philippine horror fans flocked toย Insidious: The Red Doorย on its opening day, July 5, including unprecedented sold-out midnight screenings, scaring up a record-breaking P33,141,456 opening day gross.
This is the biggest opening day box office take for a theatrical release so far this year, remarkably outgrossing the first-day numbers of superhero blockbusters and epic action adventures, such asย Ant-Man and the Wasp: Quantumania,ย John Wick: Chapter 4,ย Guardians of the Galaxy Vol. 3,ย Fast X,ย The Little Mermaid,ย Transformers: Rise of the Beastsย andย Spider-Man: Across the Spider-Verse.ย
The opening day performance ofย Insidious: The Red Door, the latest and final installment in the fan-favorite franchise, also broke the record for biggest horror opening day of all time in the Philippines, besting the Day 1 numbers of the previously releasedย Insidiousย films, as well asย The Conjuring,ย ITย andย The Orphanย movies,ย The Nun,ย Annabelle: Creationย and local titlesย Deleterย andย Feng Shui.ย ย
The Top 20 cinemas and their Day 1 grosses: SM North EDSA (P1.92M), SM Megamall (P1.86M), SM Dasmariรฑas (P894K), SM Fairview (P781K), SM Clark (P748K), SM Davao (P705K), SM Marikina (P616K), SM Seaside Cebu (P600K), Fishermall (P590K), SM Iloilo (P583K), SM Mall of Asia (P503K), SM Grand Central (P484K), SM Baguio (P435K), SM CDO Downtown Premier (P377K), Vista Mall Sta. Rosa (P360K), Ayala Malls Cinema Cebu (P359K), SM San Lazaro (P344K), Robinsons Antipolo (P330K), Vista Mall Evia (P328K) and SM Manila (P321K).ย
Cinema goers braved the witching hour and came in groups at the 12:01 a.m. shows anticipating a screaming good time getting scared together. They were met by a festive atmosphere in some cinemas decked with red lighting, Red Door photo spots, eerie background music, and fun appearances of Lipstick-Face Demon cosplayers led by Prince de Guzman Transformations. Horror fans shared their fun cinema-going experience on social platforms, spreading positive word of mouth forย Insidious, creating FOMO among moviegoers.ย ย
Insidious: The Red Doorย brings the original cast (Patrick Wilson, Ty Simpkins, and Rose Byrne) back together for the epic conclusion to the terrifying saga of the Lambert family. Directed by Wilson and produced by Jason Blum, Oren Peli, James Wan, and Leigh Whannell, the much-anticipated horror film is now showing in cinemas.ย
Donโt miss the horror event of the year and book your tickets now!ย
Watch the final trailer below: