Discover the exciting collaboration between IKEA Philippines and Marimekko, the Finnish design house renowned for its bold prints and colorful patterns.
The basement of IKEA, located in the Mall of Asia, was transformed into a fashion hub. The much-awaited collaboration between two Nordic companies, IKEA Philippines and Marimekko, was launched with a mini runway show.
The event was attended by IKEA employees, influencers, media, and distinguished guests, including the Ambassador or Sweden in the Philippines, who shared her childhood memories, especially, those weekend sauna moments with her family.
When we hear the word “nordic”, we simply accustom it to being a “minimalist” or “Scandinavian” feels, which is literally neutral tones like white and beige or black and white, and vice-versa. Hence, marking the first time IKEA has created prints for collaboration, BASTUA features unique designs with beautiful and practical pieces. Notwithstanding their staple commitment to providing value for money and using sustainable materials.
The collaboration between IKEA Philippines and Marimekko is a perfect match for two brands that share a similar philosophy of offering functional yet stylish products to their customers. The partnership showcases a home and fashion accessories collection featuring Marimekko’s bold and colorful prints on IKEA’s functional and innovative products that will spruce up your living space – perfect for living joyfully, boldly, and well. The collection includes robes, bags, and other products allowing customers to express their style in their homes and on the go.
According to IKEA’s Life at Home Report, some of Filipinos’ top concerns today include health, well-being, and housing. Compared to global statistics, 79% of Filipinos look to prioritize taking care of themselves physically and emotionally. While 70% look to improve how they live their life at home.
IKEA workers walked down the runway wearing the collaboration’s products, showcasing their versatility and unique designs. The event perfectly represented how IKEA products can be used to showcase personal style and how Marimekko prints can add a pop of color and personality to any home. Additionally, IKEA and Marimekko draw from their common Nordic heritage and sauna culture by bringing in 29 unique pieces that enable you to take care of yourself.
The partnership between IKEA Philippines and Marimekko promises to offer exciting and innovative home and fashion accessories to customers in the Philippines. The products are now available at IKEA Philippines stores, and customers are encouraged to visit the stores to check out the unique collaboration ASAP! The prices vary, but the bags cost P119 each, while other items range from as high as P3,990 for their BASTUA bench.
Summer just got in, and what a perfect way to welcome it is with their luxurious jacquard-woven bath sheet with the same print as the bench towels that give a spa-like feeling wherever you are for only P990. Meanwhile, suppose you are looking to welcome guests for a garden party or a simple brunch. In that case, some absolute must-haves in this collection are the versatile and coordinated trays and glassware that add a spark of Nordic joy that is perfect for these occasions.
Choose between a 36x49cm leaf-shaped tray or two round 43cm trays in the signature rhubarb print of this collection that comes in different colorways, all priced at Php 590.
The IKEA Philippines and Marimekko partnership launch event was a night to remember. With this exciting partnership, we can’t wait to see what the future holds for these two brands, and we look forward to seeing more innovative and stylish products from IKEA Philippines and Marimekko. Limited quantities are available, so check out the BASTUA collection and head to IKEA Pasay City today before stocks run out!