From The Beach To The Streets With Sassa
With the popularity of music festivals locally, influenced by such events overseas as SXSW (South By Southwest) and Coachella, an influx of international performers visiting Manila & the rise of skater culture in various areas of the city, swimwear has gone to a whole new level of versatility this season.
Spring Summer 2014 for Sassa brings a very “from the beach to the street” vibe to the swimsuit market with it’s skater girl campaign and swimwear that fit right in with the theme.
Yes, Sassa swimwear is still perfect for the beach or pool; sold in collections that include rash guards, board shorts, separates and cover-ups that all come in ready to mix-and-match colors. Yet, it shouldn’t be surprising to spot a girl here and there, wearing one of our tankini tops with shorts or maybe even a bikini or corset top at a concert or party this summer.
The sporty look is also part of the the latest collection; combining sport and fashion in one style. Surfing, skateboarding, wakeboarding or skating, one can count on Sassa to provide the swimwear prefect for this activity. With our rash guards that boast of UPF 50+ rating, customers are assured of maximum protection from the sun’s Ultra Violet Rays, while out by the water.
To bring the whole theme of the collection to the forefront of swimwear fashion this season, Sassa Marketing Manager, Rossana L. Unson, narrates, “We didn’t shoot our campaign in a beach or by the pool. We did the whole shoot in The Collective. We had our model walking around the place in her swimsuit and a skate board and everyone there was just cool with it. This is what we’re talking about, a whole new shift to the way we look at swimwear.”
The Collective is unique type of community housing artists, entrepreneurs, and free-spirits alike. A very bohemian-like area with art spaces, quaint cafes, various food choices, unique boutiques that sell ukeleles, skateboards, quirky costumes, craft beer among others things and an alternative rock scene for emerging bands on weekend evenings. It’s not your typical hangout in the busy City of Makati.
Sassa is a pioneer in swimwear industry, constantly developing new designs and setting the trend every season. No other brand brings out swim wear collections as comprehensive, complete and versatile as Sassa’s.
To learn more about Sassa, look for Sassa Activewear on Facebook or check out the website www.sassa.com.ph