Following Its Launch in the Philippines, Italian Makeup Brand KIKO Milano’s CEO Visits the Philippines

Simone Dominici, the Global CEO of Italian makeup brand KIKO Milano, visited the country in June to collaborate with the local KIKO Milano team on the brand’s market expansion. An intimate lunch at Chef Jessie Rockwell was also held with members of the media, where Mr. Dominici talked about KIKO Milano’s vision for entering the Philippine market and making high-quality Italian-made KIKO Milano products accessible to Filipinos.

KIKO Milano Philippines, Global CEO Simone Dominici

Photo: KIKO Milano

After all, this is what KIKO Milano is all about: high-quality makeup you can afford. According to Simone Dominici, they believe in inclusivity—that good, quality makeup should be accessible to all.

KIKO Milano was founded in 1997 in Milan by Stefano Percassi and Antonio Percassi. The brand shared, “Rooted in Italian DNA, KIKO Milano combines quality and creativity to satisfy the diverse needs of beauty enthusiasts with an extensive range of shades, tones, and textures for every professional and personalized makeup requirement.” To date, KIKO Milano is present in 30 countries, with over 900 stores worldwide.

KIKO Milano Philippines, Global CEO Simone Dominici

Photo: KIKO Milano | Simone Dominici, Global CEO of KIKO Milano

KIKO Milano shared this about its CEO: “Simone Dominici, Global CEO of KIKO Milano, is leading a transformative strategy within the renowned Italian cosmetics brand. In just eight months since assuming the role, Dominici, who brings a wealth of experience from his previous positions at Unilever, Coin, Bottega Veneta, and Coty Inc., has revitalized the company’s approach by shifting its focus from product assortment to distribution. This strategic shift propels the brand towards a future of growth and success.”

Simone Dominici talked more about KIKO Milano’s approach in the market: “Our brand’s approach is about providing high-quality ingredients and producing top-quality products that are accessible to everybody. We believe in the democratic approach to beauty–premium and luxury beauty products must be accessible to all.”

Italian beauty culture

KIKO Milano Philippines, Global CEO Simone Dominici

Photo: KIKO Milano | We got to chat with Simone Dominici at a roundtable discussion with the media

KIKO Milano is on a mission to become the leading Italian beauty brand in the world, while promoting the art of Italian beauty characterized by style, craftsmanship, quality, and innovation. This is how Simone Dominici describes Italian beauty: “A complex makeup culture that is highly refined in execution yet yields natural-looking results.”

“Be what you want to be.” This is KIKO Milano’s motto, again showing that the makeup brand is all about inclusivity and democratizing makeup. With a range of over 2,000 beauty items, KIKO Milano products are available in a wide variety of colors, effects, and textures made to cater to a range of many different styles, skin tones, skin types, and different personal requirements. KIKO Milano aims to empower individuals to express their unique personalities through its products.

KIKO Milano in the Philippines

KIKO Milano Philippines, Global CEO Simone Dominici

Photo: KIKO Milano | The KIKO Milano flagship store at SM MOA

KIKO Milano only arrived in the Philippines in December 2022, but it’s a contender in the local makeup scene to watch out for. And it’s not just about the high-quality makeup. It’s about the experience in its stores, too.

Want to explore KIKO products but don’t know where to start? Visit any of their stores for professional advice, and a makeover to boot. The brand shared, “The KIKO Milano store in the Philippines has been meticulously designed to be a welcoming space that caters to all beauty preferences. Upon entering, highly-trained beauty advisors guide customers through the extensive selection of makeup, skincare, and beauty tools. Additionally, all stores are equipped with semi-private makeup rooms, offering customers the chance to revamp or redesign their looks with professional assistance.”

Visit KIKO Milano at SM Mall of Asia, SM Megamall, and SM Grand Central. More branches coming soon in SM North Edsa, SM San Lazaro, and Alabang Town Center.

KIKO Milano

Facebook: KikoMilanoPH
Instagram: @kikomilanoph
Lazada: KIKO Milano PH
Shopee: KIKO Milano PH


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