Founded 10 years ago by the bold and fearless Marcia Kilgore, FitFlop has since been a footwear brand that strongly resonates among women of all shapes and sizes. Combining topnotch ergonomics with stylish and elegant designs, at the heart of FitFlop is its mission of empowering women through a wide variety of footwear that offers uncompromising comfort and fashion.
Beyond demonstrating its commitment to the cause of women through its relentless pursuit for footwear innovation, FitFlop has engaged women throughout the globe with its heartfelt and inclusive campaigns. Among these endeavors include the recent launch of FitFlop’s “For Superwomen” campaign, which starred no less than a superwoman herself, Uma Thurman.
In line with the brand’s desire to advocate women empowerment, FitFlop has teamed up with the ICanServe Foundation for a campaign that coincides with Breast Cancer Awareness Month. A non-stock and non-profit organization that provides support for women with breast cancer, the ICanServe Foundation mobilizes high-impact information campaigns as well as community screening programs to encourage early detection. Moreover, its tight-knit network of cancer survivors serve as pillars that inspire and foster healing among the community.
Joining forces, FitFlop and ICanServe Foundation came up with a thoughtful campaign that will not only allow everyone to take part in its aim to promote breast cancer awareness but also, directly contribute to the community. For the whole month of October, FitFlop will be highlighting a roster of product styles that all come in pink! These include the following:
The Skinny Daisy Stitch Embroidery Toe Post
The Ruffle Toe Post
The Ruffle Toe Sandals
The Daisy Stitch Embroidery Sandals
A portion of the sales proceeds will be donated to ICanServe Foundation.
Time and time again, FitFlop has expressed its dedication to address the needs of superwomen from all walks of life. Whether it be through its fresh and innovative footwear or compelling campaign and events, there is no stopping FitFlop in its quest to empower women one inspired step at a time.