Let’s be real: your wardrobe right now is probably filled with everyday basics and those trendy pieces everyone’s wearing on social media. However, if you’re looking to revamp your closet with something truly unique and inventive, consider exploring modern Filipiniana clothing! These Filipino-made yet contemporary-looking pieces can easily elevate your everyday outfits and formal wear, all while beautifully honoring our culture and heritage.
Photo: Habi PH and Juliana Studios/Instagram
Not only do these pieces make a statement, but they also allow us to proudly support local designers who are redefining traditional clothing into something modern and wearable, while keeping our rich, vibrant culture alive.
Below are some Filipino clothing brands that you should check out to find those fascinating modern Filipiniana pieces for your closet.
1. C&C Lifestyle
C&C Lifestyle goes beyond traditional home pieces like planters, racks, stands, and tablescapes! They also offer modern, accessible clothing designed for everyday wear. Their Boxy Denim Vest with Binakol Weaving features breathable waffle fabric and embossed details, making it a stylish and comfortable choice for days when you have to go to events or the sun is out and you want to stay cool without compromising your look.
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2. Habi PH
Habi PH, founded by creative director and designer Iris Ceneta, aims to create a clothing brand that places Albay culture center stage while making a positive impact through environmentally friendly practices. Their Flora Top, featuring a soft, petal-like neckline, is a great investment for girls who love fanciful and feminine ensembles.
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3. Juliana Studios
Juliana Studios is what a mother’s love feels like. With their versatile and sophisticated pieces, they wrap you in comforting, quiet elegance, perfect for women who want to feel empowered and effortlessly stylish. Their Gunita Set is a fantastic choice for those looking to wear Filipiniana with a refreshing, modern twist. Featuring structured butterfly sleeves, soft draping, and a clean, ethereal look, it’s the kind of outfit that lets you shine at any event.
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4. Karimadon
With numerous branches nationwide, Karimadon continues its legacy of providing affordable luxury clothing that suits any occasion. Their highly anticipated collection, “A New Weave“—a collaboration with Malingkat—showcases stylish modern Filipiniana pieces and bags crafted with locally woven fabrics. This collection celebrates Filipino artistry with a more contemporary twist, ideal for those who want to wear culture with confidence and style.
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5. Kultura
Kultura is every Filipino’s (and foreign tourist’s) go-to destination for pasalubongs, souvenirs, and locally made home products at affordable prices. Beyond their extensive range of proudly Pinoy items, they also offer both traditional and modern local clothing suitable for casual days or formal occasions. For example, the Men’s Polo with Floral Embroidery in Brown is a must-have for those looking to stay cool yet polished amid the country’s humid and unpredictable weather.
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6. Pinas Sadya
If you’ve come across the viral limited edition UP jackets on social media, chances are you’ve already seen the incredible work of Pinas Sadya. Their designs are deeply rooted in Filipino culture and brought to life by skilled artisans and hardworking seamstresses across the country. Meanwhile, their Echoes of Black – Gabing Mapayapa collection is a bold and powerful take on the color black, presenting it in a refined and expressive way. Each piece features striking silhouettes without trying too hard!
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7. Randolf Clothing
Planning to buy a barong for a special occasion but want to stand out, too? Randolf Clothing’s pieces are worth investing in! Apart from their distinctive formalwear, they also take custom-made requests that elevate traditional barong to the next level with eclectic and clever embroidery, featuring fresh designs, shapes, and styles.
The best part about custom-made pieces? They’re tailored specifically to your personality and fit, ensuring you look and feel one of a kind! Indeed, it’s wearable art that you’d feel confident and comfortable stepping out in.
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8. Studio Süg
Studio Süg is a standout local clothing brand that weaves stories of homecoming and heritage through textiles and products from Southern Mindanao and select communities across the Philippines. Their label proudly transforms indigenous textiles into everyday pieces like vests, blouses, polos, and dresses that you can wear whether you’re going out with friends or you have an important work event to attend. Their Mora Vests are great tops to wear in our country’s heat, and they’re versatile enough to be styled for both casual days and dressed-up occasions.
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9. Style Ana
Style Ana is another local clothing brand to keep an eye on—especially if you’re currently elevating your everyday wardrobe with comfortable yet chic wearable pieces. Made with locally-sourced fabric, their Reversible Poncho is an easy-to-wear staple that can be used as a great cover-up for chilly weather or an added element to make your overall outfit so much better.
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10. Via_MNL
Finally, VIA integrates local fabrics into highly sustainable and thoughtfully curated outfits that celebrate both culture and conscious fashion. Their charming Sorbetes Polos, which come in different colors, add a burst of flavor and personality to any everyday look. Whether you’re pairing them with shorts to beat the heat or dressing them up with formal trousers, these tops are sure to make you stand out in every crowd you’re a part of.
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Did we miss anything on the list? Tell us in the comments!
