Japan isn’t just about its rich culture, jaw-dropping sceneries, and sumptuous food. They also produce one of the best music and talented artists like BE: First. It brings me great joy to announce that one of Japan’s music groups, BE: FIRST, has just released its latest single, ‘Smile Again’. As a dedicated fan of their music, I am thrilled to hear that this heartwarming love song will be part of Shiseido’s ANESSA Global Campaign Song.
BE: FIRST is known for its sophisticated and minimalistic approach to music, and ‘Smile Again’ is no exception. The song features seven distinct vocals, each showcasing the group’s immense talent and unique style. The lyrics, “You are so beautiful,” capture the fragility, determination, hope, and acceptance that accompany simple yet profound messages. Listeners are left intrigued by the many hidden implications and stories behind this one song.
This marks the group’s first love song to be released, and it’s a beautiful melody with a danceable development that invites listeners into a world of instant gratification by BE: FIRST and their passion for love and sorrow within its short yet meaningful 3-minute duration. BE: FIRST dedicates this musical gem to their fans, and their love for them shines through every note and verse.
For the creation of ‘Smile Again,’ BE: FIRST collaborated with a talented team of artists, including Japanese rapper, singer-songwriter, producer, and CEO of management company BMSG, SKY-HI, and Keita Tachibana from the renowned dance and vocal group w-inds. JUNE from Korea joined in as the music producer. The music video was choreographed by all four members of the influential Japanese dance and performance collective s**t kingz, who have worked with various Japanese and South Korean artists.
The accompanying music video for ‘Smile Again’ was released via BE: FIRST’s YouTube channel on 24 April. The video is set in an airport and features the members of BE: FIRST in a drama-like scene of unspoken stories and relentless yearning in search of something close to their hearts.
To celebrate the release of ‘Smile Again,’ BE: FIRST will be holding a livestream event via YouTube on 26 April 2023, 6 PM (Singapore time). The group will also share more activities related to the release of ‘Smile Again’ on their social media accounts in the upcoming weeks.
This release also includes BE: FIRST’s viral hit, ‘Boom Boom Back,’ and an additional unreleased single, ‘Great Mistakes’. ‘Boom Boom Back’ related videos with the #BBB チャレンジ (#BBBChallenge in English) have created a buzz on TikTok, surpassing over 100 million views to date, with numbers still growing. The single topped various charts in Japan, including Billboard JAPAN’s JAPAN HOT 100 and TikTok Weekly Top 20 Japan.
With every release, BE: FIRST surprises and excites everyone with their latest work. ‘Smile Again’ is a perfect example of the group’s immense talent and ability to create meaningful and heartwarming music.
Put a smile on your face today and listen to their new hit single on YouTube.
Keep up to date by following their social pages:
Twitter (Global): https://twitter.com/BEFIRST_global