Abi Marquez, widely known as the “Lumpia Queen,” has been nominated for the 2025 ADCOLOR Creator of the Year Award. She joins an impressive roster of creators and executives from organizations such as SiriusXM, the National Basketball Association, Pinterest, and United Talent Agency.
Photo: NYMA
The prestigious awards show, hosted by Disney—one of this year’s Presenting Partners, will be held on November 14, 2025, at Disney’s Coronado Springs Resort in Orlando, Florida, with the theme “CTRL + ALT + LIFT.”
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Now in its 19th year, the ADCOLOR Awards continue to honor individuals and organizations that drive positive change and innovation in the creative and tech industries.
Abi, at just 25 years old, has made remarkable strides in reshaping the Philippine food content scene. From viral recipe videos garnering millions of views to collaborations with world-renowned chefs and creators, she continues to amplify Filipino cuisine and culture on a global scale.
Beyond her personal brand, Abi champions Filipino food as a cultural movement. Her platform celebrates everyday Filipino dishes and inspires home cooks, especially younger generations, to embrace their roots. Her digital content not only entertains but also educates and uplifts, making Filipino cuisine more visible, relatable, and respected worldwide.
Abi’s impact is a reflection of the very spirit ADCOLOR seeks to honor: creators who break boundaries, uplift communities, and use their voice for meaningful cultural influence.
