Lumee Kids, a new personal care brand, officially launches with a simple but powerful mission: to give children in the “in-between” years of 3 to 12 personal care products that were actually made for them — not borrowed from adult shelves or baby lines.
Photo: Lumee Kids
For too long, parents of children aged 3 to 12 have faced a frustrating reality—either sticking with baby soaps that no longer cut it against playground sweat, or “borrowing” adult products that are far too harsh for developing skin. While the industry has often treated growing kids as an afterthought, Lumee Kids is putting them front and center.
“We noticed that once kids outgrow their baby products, they effectively become invisible to the personal care aisle,” said the founders of Lumee Kids. “Their skin is still significantly thinner and more sensitive than an adult’s, but their daily lives—filled with sports, sun, and school—require a different level of clean. We didn’t just want a ‘junior’ version of an adult brand; we wanted a brand built for their reality.”
INTRODUCING LUMEE KIDS’ THREE HERO PRODUCTS
Put Your Hands Up Cream Deodorant for Kids
As children become more active, odor becomes a real concern — but conventional deodorants are formulated with adult skin in mind and often contain aluminum, artificial fragrances, and harsh actives. Lumee Kids Cream Deodorant offers effective, all-day freshness with a gentle, aluminum-free formula safe for young skin. It goes on smooth, absorbs quickly, and keeps kids confident through school, sport, and everything in between.
Fresh as a Flower Gentle Wash for Delicate Areas
In our humid climate, water alone isn’t always enough to feel truly clean, especially after a long day of play or for a thorough cleanup after bathroom trips. This gentle wash is specifically designed for the most sensitive areas of a child’s body—providing a mild, sting-free clean that handles sweat and bathroom messes while respecting their skin’s natural balance. Formulated for both boys and girls, it ensures that staying fresh is comfortable, effective, and never a chore.
Face the Day Facial Wash for Kids
Children’s faces deal with sunscreen, playground dirt, and everything in between — but adult facial cleansers are far too aggressive for young skin. Lumee Kids Facial Wash gently removes impurities without over-drying or irritating, supporting healthy skin habits from an early age. Lightweight, tear-free, and non-drying.
All Lumee Kids products are:
- Free from harmful ingredients such as parabens, aluminum, sulfate, and silicon
- Safe for sensitive skin
- Designed for ages 3–12
- Pediatrician and Dermatologist Recommended
Lumee Kids is available now at lumeekids.com, Shopee, and Tiktok Shop. We are also on Facebook, Instagram, and Tiktok @lumeekids.
