When I was a little girl, Barbie was always on top of my sister’s and my minds whenever we went to toy stores. You could say Barbie was our best friend when we were little girls. I never realised that there was so much more to Barbie other than just hair braids and tea parties until I became a mom myself, though. While finding the perfect pair of shoes for your Barbie’s new outfit is part of the fun, the brand also constantly communicates that playtime with Barbie is all about endless possibilities and dreams, encouraging young girl dreamers that they can be anything they want to be.
This year, Barbie has come up with yet another brilliant global campaign: Dads Who Play Barbie. This campaign aims to bridge the gap between genders, allowing people to see how much a girl’s relationship with her father can affect her positively. Since Barbie is a doll, most parents tend to box in the concept that Barbie is only for girls. Well, Barbie’s latest online video shows the perspective of dads when it comes to playing with their daughter and how they see it as a great opportunity to uphold their creativity and imaginative play.
In the video, three dads are interviewed on how they think instilling a little Barbie time and playing with their daughters helps them build not just a closer relationship with them, but also enhances their ability to dream bigger. The video showcases how the dads play with their kids, from roleplaying with Barbie as a doctor to an astronaut to a yoga instructor and the impact it can give to both the dad and the daughter. Watch the video here:
Barbie encourages parents to highly consider having their little girls play with their dads more for a more positive impact and connection between the two of them. Through this campaign, Barbie aspires to strengthen and convey to parents that time spent in her imaginary world is an investment in her real world. Because with Barbie, you can be anything.
Barbie, Mattel’s leading core brand, is exclusively distributed by Richprime Global Inc. and is available at all leading toy stores nationwide.