A review of Huawei Nova 2i’s success in the Philippines
When Huawei released the Nova 2i in the Philippine market October last year, it instantly became a hit to Filipinos especially those looking for a breakthrough device with value-packed pricing. Aside from this, it became an instrument for Huawei to introduce and relate itself to the younger Filipino market.
The key to the Huawei Nova 2i’s runaway success is its awesome camera tech combined with a dazzling FullView Display. Millennials love sharing their everyday journeys online. Whether it’s a simple dinner date with the family, a tropical vacation with friends or a new project showing off their interests and skills, having a capable device to capture, share, and view those moments are priceless – a combo of features pulled off effortlessly by the Nova 2i.
Nova’s DNA: Social and Trendy
Younger consumers polled around the world agree that camera quality is one of the top considerations in their smartphone purchase. This fact ties in with the active nature of millennial lifestyles, which range from chronicling their fitness journeys on Instagram, to sharing weekend food trip parties with friends on Snapchat, and everything in between.
Huawei’s Nova brand – starting with the Nova 2i – incorporates the social and trendy pursuits of the younger set to its device lineup. The Nova 2i’s four-camera system lets users capture clear and vibrant snaps of memorable moments in less than a second, and the bokeh-style portrait shots simulate a pro DSLR camera experience.
Show Serious Selfie Game with Nova
#OOTD selfie, mirror selfie, groufie, gym selfie – name it, millennials have done it. Statistics show that people take 1 million selfies globally, 55% of which are taken by, you guessed it, millennials. A survey of 1,000 young adults in 2015 show indicates that this demographic spends an average of one hour every week just taking pictures of themselves. Clearly, millennials have no shortage of self-love, which is always a good thing.
This is why users love the Nova 2i’s selfie-centric features built into its dual front-facing cameras. Nothing ruins a selfie worse than grainy artifacts due to poor lighting – but thanks to the Nova 2i’s toning flash function, images come out looking bright, natural and flattering regardless of lighting conditions.
“With Huawei Nova 2i’s success in the Philippines, we really felt that we are becoming closer with the younger generation because we were able to provide them with a product that is trendy and social which they all loved,” said Corinne Bacani, Marketing Director at Huawei Philippines.
The success of Nova 2i
Proving its success, Huawei sold 1,000 units in just an hour on the first day of its availability in the Philippine market. Consumers were seen lining up on six key launch sites in the country.
Also, just before 2017 ends, the Huawei Nova 2i scored multiple recognitions from some distinguished technology blogs and media outlets, where it was tagged as Best Value Smartphone, Midrange Phone of the Year, and Product of the Year.
Huawei Nova 2i was also the third most searched smartphone in the Philippines according to Google’s annual Year in Search.
While it’s undeniable that Nova 2i became one of the most-loved smartphones from Huawei, the company responds to the support of consumers by continuously innovating its product through software upgrades and introducing new features like AR and face unlock. It also offers special discounts, promos, and deals in partnership with Globe, Smart, and Home Credit.
Value-Packed Pricing
You can enjoy still enjoy this hottest midrange device at just P13,990. Huawei Nova 2i offers unparalleled value with brand new display features, four studio-grade cameras, and stylish design all in an affordable package. You can also get this by adding Php500 on top of any Smart Postpaid plan, with the most affordable one starting at Plan 399 (3GB Monthly Data, 500MB for FB Messenger, Viber, and WhatsApp, Unlimited All-Net Texts, 20 mins All-Net Calls, and Discounted calls to Smart/TNT) with a Php899 cashout and an Php899 (399 +500) monthly fee for 30 months.
About Huawei Consumer BG
Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2014. Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India, and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, mobile broadband devices, home devices and cloud services. Huawei’s global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
In the Philippines, Huawei offers best-in-class service even beyond sales. Consumers can easily call its local Customer Service Hotline to arrange for a courier to pick-up a defective device, bring to a Huawei Authorized Service Center for repair, and deliver back to the owner for free. Consumers just need to call any of the following hotline numbers for inquiries and booking:
PLDT/Smart/Sun: 1800-1853-5353
Globe: 1800-8739-5227
Mobile: +63923-0990468
