DC hosts “King of the Mountain” Skate Competition
Rightfully founded with skateboarding culture at its very core, DC was established in 1994 by Ken Block and Damon Way. Armed with the mission to make a significant change in the way skateboarding shoes are constructed to ultimately elevate performance to its fullest potential, DC owes its roots to skateboarding.
Bearing skateboarding as its cornerstone, it has been the lifeblood and foremost inspiration of DC since day one all the way to the present times. Today, DC’s heritage lives strongly on as a global brand who has far transcended its limits – expanding its line to include men’s, women’s, and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. While it has grown significantly since its humble beginnings, DC remains true to its foremost philosophy which is to ultimately make a significant change, thus its tagline “Lead and others will follow”.
Bent on being the world’s leading premium action sports brand, DC makes it a point to inspire and enable athletes to lead the progression of the action sports culture. As such, it has since focused on producing various action sports products that cater to skateboarding needs all the way to motocross and even auto/rally. But ultimately, the brand believes that nothing could be more powerful and influential in nurturing the action sports culture than being an instrument and platform to promote various action sports disciplines.
As a result, DC, apart from producing the most innovative skateboarding shoes, plays an active role in keeping the skateboarding community alive by hosting various international skateboarding events as well as in nestling and supporting skateboarding prodigies.
Very much in line with DC’s 20th Anniversary Celebration, DC heralds in the New Year with a bang as it hosted the “King of the Mountain” skateboarding competition – opening up the doors wide for skaters of all ages to showcase their skills and talents. Walking the talk of its core philosophy, the event was part of DC’s active efforts to expand and fuel the growth of the skateboarding community.
As everyone knows, a vast majority of public opinion has long casted a shadow upon skateboarding. Commonly associated by delinquent youths and destructive tendencies, skateboarding remains to be a relatively infamous sport in the country – receiving little to zero support from private companies and more so the government.
This is exactly where DC comes in. For over two decades, DC has rallied all over the world in rigorous search of the world’s best skateboarders. Unlike most global brands, DC plays no favoritism as it offers the same amount of support and attention to countries far from its head quarters. It isn’t surprising that DC’s presence locally has long been established, from the biggest skate events that bring in some of the greatest skaters to meet and perform for local skaters all the way to competitions that seek new talents.
As such, this recently held event’s goal was clear and simple, DC wanted to tap the vastly growing skate community of Baguio as part of its efforts to support and promote skateboarding in all parts of the Philippines. As the event title suggests, the event was held last March 16 at The Drive in SM City Baguio. With registration for free, the competition saw countless of skaters from all walks of life – all intent on proving that they have what it takes to stand out.
Knowing no bounds, DC divided the competition in righteous divisions. For the young ones, there was the Groms Division which saw champion skater, Ikoy Enriquez take home P5,000 in cash, P10,000 worth of DC items. The first runner up, Demy Nazol got P3,000 in cash and P8,000 worth of DC items while second runner up Aljon Alvar got P6,000 worth of DC items.
For the women’s division, the champion, Ayang Cacho, received P5,000 cash with P15,000 worth of DC items, first runner up, Hau Allanigue, took home P3,000 cash and P10,000 worth of DC items while the second runner up, Gwen Cabangon, got P6,000 worth of DC items.
The highly anticipated men’s division saw the second runner up, Iking Diaz, take home P10,000 worth of DC items while the first runner up, Marvin Basinal, got P3,000 cash and P15,000 worth of DC items.
The title of King of the Mountain however went to Jeff Gonzales who took home P5,000 cash and P20,000 worth of DC items. Due to unforeseen circumstances, Baler-local Lornel Biasa, snagged the much-coveted one-year contract as DC rider for 2014 worth P50,000.
Once again, DC has solidified its role in promoting the welfare of the skateboarding culture. After all, DC was made for skateboarders by skateboarders – allowing the brand to produce footwear and apparel that are skillfully constructed and designed to cater to the needs and wants of any kind of skater.
From its innovatively constructed skate and lifestyle shoes that bear the nonchalant vibe and effortlessly cool look that mirrors the carefree and on-the-edge attitude of skateboarding, from its stylish and fresh crop of apparel and accessories, DC remains at the top of the game in providing skateboarders what they need when out conquering the streets as much as it provides the coolest apparel to match skaters’ street style sensibilities.
DC is available at SM Aura, Shangri-La Plaza East Wing, Centrio Cagayan De Oro, SM Pampanga, Harbor Point Subic, SM Mall Of Asia, SM North Edsa- The Annex, Robinsons Ermita, SM Megamall, Trinoma, Eastwood Citywalk 2, Gateway Mall, Robinsons Galleria, Festival Mall, Nuvali Solenad 2, Abreeza Mall Davao, SM Cebu and Ayala Cebu. DC is also available at Res|Toe|Run, Bratpack, The Travel Club, Royal Sporting House Robinsons Ermita, R.O.X. Bonifacio High Street and Marquee Mall, Shoe Salon, Toby’s Mall Of Asia and Shangrila, Olympic Village Alabang Town Center, Urban Athletics Greenbelt 3, Duty Free Philippines, NAIA Terminal 3, and Rustan’s Tower. The brand is exclusively distributed by Primer Group of Companies, Asia’s next retail giant, and is a subsidiary brand of Quiksilver Inc.
