Here in the Philippines, the start of the so-called Ber-months marks the official countdown to Christmas. This year’s season of giving is also a good opportunity for a Filipino Bayanihan by supporting the #PinasMunaTayo campaign to help our economy get back on its feet.
The pandemic may have disrupted our daily lives, but many Filipinos are still looking forward to celebrating Christmas, and Noche Buena and holiday shopping are an essential part of every Filipino’s traditions. The proponents of the #PinasMunaTayo campaign appeal to the consumers to use their money wisely and support the campaign and local businesses by spending their holiday celebrations domestically.
(#ShoPinas: Christmas shopping in the new normal. (L-R) First Row: Philippine Retailers Association President Rosemarie Ong, Pinas Muna Tayo Director for Communications Joee Guilas, and Department of Trade and Industry Undersecretary for Consumer Protection Group Atty. Ruth Castelo. Second Row: Philippine Exporters Confederation President Sergio Ortiz-Luis Jr. and Journalist-TV Anchor and Pinas Muna Tayo Advocate Korina Sanchez-Roxas.)
Various sectors such as the Department of Trade and Industry (DTI), Philippine Retailers Association, and Philippine Chamber of Commerce and Industry (PCCI) remain optimistic that the country will be able to celebrate a joyful Christmas despite having the need to be more creative in consumer spending.
In June, private sector groups PCCI, Alliance Global Group, Inc., and Resorts World Manila, along with several government agencies including the DTI, Department of Tourism, and Department of Science and Technology, launched the online movement. Three campaign components include, TriPinas to revive the tourism sector by promoting domestic tourism and destinations, ShoPinas to push for buying locally in support to the retail sector, and LasaPinas to reinforce the love for country by experiencing local food and hospitality.
The official social media accounts of #PinasMunaTayo have amassed more than 7M reach and engagement since launch. Netizens are encouraged to show support by posting and tagging @PinasMunaTayo and use the #PinasMunaTayo on their social media as part of the awareness campaign.
To know more about the movement, visit @PinasMunaTayo on Facebook and Instagram.