In the Philippines, businesses are popping up left and right like mushrooms… but there are the few that truly stand out, because of their talent, creativity, leadership, and passion.
MANSMITH YMMA honors that talent by recognizing the cream of the crop, young wunderkinds who have made their mark in the field of marketing, sales, and entrepreneurship.
The MANSMITH YOUNG MARKET MASTERS AWARDS (MANSMITH YMMA) is one of Mansmith and Fielders, Inc.’s advocacies, aimed at providing INSPIRATION by recognizing excellent Filipino marketers, sales managers and entrepreneurs as today’s role models.
This project seeks to honor young achievers, 35 years old and below, who excel in marketing, sales and entrepreneurship, and whose achievements encourage and inspire young people to be innovative entrepreneurs and outstanding brand builders. These individuals have proven they can make things happen by formulating and implementing responsive and creative marketing and sales strategies that change the way business is conducted in their fields.
The Mansmith YMMA is all about young men and women making their mark, young as they are. It is about promise becoming reality; with actual successes coming from talent in seeing possibilities and making them come true, in differentiating their brands, and finally creating value that brought their industry’s standards to the next higher level.
We give you this year’s stand-out awardees:
12 Mansmith Young Market Masters Awardees
Jose Maria Martin P. Aldecoa
Group Brand Manager, Red Ribbon Bakeshop, Inc.
Mansmith YMMA Awardee for Brand Management
Mari’s passion for growing brands has translated to an exceptional track record of strategic and disruptive brand leadership at Red Ribbon, achieving breakthrough growth and reaching unparalleled heights in the brand’s 35 year history.
In his two years handling Red Ribbon’s total cakes business, Mari has been instrumental in the radical shift in the way Red Ribbon does its marketing. Under his leadership, marketing efforts for Red Ribbon cakes have become more focused and moved towards identifying, developing and building flagship products.
Kristine Anne S. Bañez
Associate Regional Business Lead – North and South Luzon, Johnson & Johnson Philippines
Mansmith YMMA Awardee for Advocacy Marketing
Through Kristine’s leadership, she launched a marketing campaign on schizophrenia awareness that set itself from the rest: production of an independent film (Mga Anino ng Kahapon or Shadows of the Past), and the Into The Light Project. Kristine pitched and won the 2012 Asia-Pacific Janssen Pharmaceuticals Innovation Award USD 150,000 to fund Mga Anino ng Kahapon and the 2013 Asia-Pacific Janssen Pharmaceuticals Innovation Award USD 300,000 to fund the Into the Light Project.
Thousands of people have been reached by Mga Anino ng Kahapon which won the 2013 Metro Manila Film Festival New Wave Section Special Jury Prize and was rated A (highest grade rating) by the Cinema Evaluation Board.
Cherrie Rose A. Barretto
Country Manager, Dragon Edge Group Indonesia
Mansmith YMMA Awardee for Business Development
Cherrie was assigned as a Country Manager in Indonesia since July 2012. She had a team of 8 Indonesians, half of which can’t speak English, who helped her run a company from scratch.As the country manager of PT Lloyd Laboratories Indonesia, Cherrie had to create all the policies that would keep any company running in one consistent direction. Policies that would be used for important departments like HR, Supply Chain, Finance, Sales and Marketing – keeping in mind if these policies will be adaptable to Indonesian work culture.
Understanding the way of life in Indonesia is a constant learning for Cherrie. Living in the country helped her a lot in adapting to the culture. As the head, she is constantly faced with the challenge of doing business reviews with her counterpart managers that is way older than her plus more years of experience in the field – add to that the language barriers, values, and religion.
For Cherrie, the greatest experience is learning everything from ground level. She believes the opportunities in Indonesia are limitless and there are still a lot of innovations that can be implemented.
Tiffany Jane P. Batungbacal
Brand Manager, Kenrich International Dist. Corp.
Mansmith YMMA Awardee for Brand Management
Columbia Sportswear was initially marketed as a “family lifestyle outdoor” brand. After experiencing an extended plateau in sales and market interest in 2009, the brand was repositioned to cater not just to the family man who wanted to get out during the weekend, but to the adventure enthusiast who needed reliable products. The shift in the brand’s direction effectively widened their customer base and established their credibility as a leader in outdoor gear and apparel.
Navigating this brand through challenging economic and cultural situations entails thinking out of the box. For Tiffany, the biggest success was having the privilege of building a team of competent and dedicated individuals, and working with them to leave a legacy of change and adventure that Columbia Sportswear is all about.
More Young Filipino Marketing Professionals on next page
