SM Launches Partnerships With World’s Best Global Brands—First Stop: LG Roadshow

Words by Regina Bumatay | Photos by Eia Collantes

SM is partnering with different brands and keeping it true to its nature of being the home of the World’s Best Global Brands. Mr. Joaguin San Agustin, Senior Vice President of Marketing for SM disclosed that they will have more partnerships (we just have to wait for further announcements because he’s keeping his mouth mum to keep us on our toes!). Indeed, it will be a jam-packed 2017 and we’re not done with half of the year yet.

SM Launches Partnerships With Global Brands—First Stop: LG Roadshow

Mr. Jonjon San Agustin, Marketing SVP of SM Supermalls forge the partnership with Mr. Inkwun Heo Managing Director of LG Philippines at the event

With everything fast-paced and on-the-go, it has come to the point where everything we do needs to be smart and efficient, leaving no minute wasted. And no other hero can save us more time than the miracle that is TECHNOLOGY. Much like everything we do: fast and effective, technology is keeping up with our pace as creators continuously innovate and release new gadgets to better our living. With every release, I usually get the itch—itching to get hold of the new gadget. Don’t you get the itch too? I suppose it’s natural more so because technology has become part of our lives, and to be frank, I’ve depended on so much of what I do on technology.

SM Launches Partnerships With Global Brands—First Stop: LG Roadshow

Perfect timing is EVERYTHING right? If you’ve got the itch too, then yes, timing is on your side. With the new campaign of SM, they are partnering with global brands to deliver, to us shoppers, innovation and experience. And what better global brand can give us the latest, advanced technology? LG. Needless to say, this global brand also provides us with what we need through their innovative pieces.

SM Launches Partnerships With Global Brands—First Stop: LG Roadshow

The launch really captured the right audience. As a shopper, more than just your personal needs and preferences, it’s done by habit to think of your home ‘needs’ as well (nope, it’s not too tita to think of what you need for your home). If you want to embrace your tita duties then what I’m about to say may be music to your ears. With LG’s partnership with SM, they launched what they dubbed as Home of the Future through the LG Smart Home.

SM Launches Partnerships With Global Brands—First Stop: LG Roadshow

With this latest contribution to easy living, you can control your home appliances with your mobile phone. And speaking of home appliances and mobile phones, have you checked out LG’s? Their top of the line refrigerator tops everything (personal preference). It gets too weary opening your refrigerator to check out if there’s any food inside (and even sadder when you open your door to leftovers). Now, I don’t have to worry about wasting electricity just to check if there’s food. I, now, just have to knock on the door twice and the lights inside will open so you could check through a see-through glass.

With this latest contribution to easy living, you can control your home appliances with your mobile phone. And speaking of home appliances and mobile phones, have you checked out LG’s? Their top of the line refrigerator tops everything (personal preference). It gets too weary opening your refrigerator to check out if there’s any food inside (and even sadder when you open your door to leftovers). Now, I don’t have to worry about wasting electricity just to check if there’s food. I, now, just have to knock on the door twice and the lights inside will open so you could check through a see-through glass.

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Next to my favorite is the new LG G6 phone. The features it has is everything you ever wanted in one phone. It’s dust and water resistant, it has a widescreen with Dolby experience perfect for binge watching series, and you can change the camera settings to get everyone in one photo—all this in one easy-to-hold phone. I’m not making it all up, I’m sure Lauren Reid and Janeena Chan can testify to all these amazing features (hint: go check out their instagram accounts @janeenachan and @laurenreidabook).

SM Launches Partnerships With Global Brands—First Stop: LG Roadshow

It sure is a lot just for one launch, and that’s not all. If you want to check out all of these, you can join LG in their roadshow, as they go through 30 SM supermalls throughout the Philippines, and you might go home with the cool stuff I shared with you above!

For announcements check out SM’s Facebook page: @smsupermalls






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