When In Manila and looking to get into comfortable but trendy and sexy outfits, then the Italian brand Ellesse is exactly what you need!
I was able to visit a Brat Pack store in GB5 to check out the new Ellesse collection. In case you’re wondering, it’s pronounced like the letters “L-S” and are actually the initials of the founder. Ellesse is a long running Italian brand that was really big with sports lovers from back in the day and was supposedly the number one sports brand back then.
Ellesse is making a come back and they are coming back sexy! It took me a long time figuring out just what to get so that I wouldn’t overspend and so that I could stick to my budget. I swear it was pretty difficult to put some of the clothes down after I had already tried them on.
One could tell that majority of the Ellesse clothing had some sort of sports inspiration. From the soccer fields to the basketball courts, you could tell that the sporty casual look was something they knew a lot about.
If you want to be comfortable but still look classy, then Ellesse Italian Clothing may be the best way to go.
The 1970s was well-known for numerous signature looks such as bell-bottoms, psychedelic prints, etc. However, what most apparel-historian-enthusiasts fail to mention is that there was one iconic brand that was preferred by most celebrities, royalty and sports personalities, Ellesse. This iconic brand used to be patronized by the likes of former 007 Roger Moore, boxing legend Muhammad Ali, tennis greats, Boris Becker and Chris Evert. Even the late Princess Diana wore Ellesse when she skied down the European alpine slopes. No wonder this brand is no stranger to most who are now in the late 30s to 50s.
Fast-forward 2012.
Primer Group of Companies, the same company that exclusively distributes popular international brands like Fitflop, Bauhaus, Sledgers and The North Face in the country, is bringing Ellesse back. It’s re-inventing the iconic brand for the new generation by merging simplicity and intricacy in its designs while taking influence from its strong Italian heritage with a modern twist. Each product boasts of premium materials, clever details and distinct construction that will satisfy the fancies of the active and stylish individual.
Internationally popular for sportswear products, Ellesse in the Philippines today features casual lifestyle apparel that can be worn anytime and for any occasion, even before or after doing sports. It has 2 distinct product lines, Sportchic and Heritage line. The Sportchic line ranges from your basic tee, polo shirts up to fashionable tops. While the Heritage line features iconic products from the archives of Ellesse where they are reinvented and reinterpreted for the 21st century using modern fabrics and details.
The brand draws inspiration from the personality of its late founder, Leonardo Servadio, who coincidentally just away late January of this year. He was well-loved for his drive for continuous innovation and love for colors and life. For its first Southeast Asian collection, the brand introduces the “backpack jacket”. These jackets are fitted with a strap inside that allows the wearer to “backpack” it when not wearing it, leaving both hands free to do whatever. No more unfashionable “tying the jacket on the waist” situations. For its footwear line up, the brand incorporates memory foam into its new casual Italia line, giving comfort as it conforms to the wearer’s unique insole.
To see the full line of Ellesse apparel and footwear, visit in the Ellesse Store in the 2nd floor of the New Wing of Alabang Town Center and in Abreeza Mall, Davao City. The apparel line is available in Bratpack Greenbelt 5, Bratpack Robinsons Place Manila, Bratpack Gateway Mall, Bratpack Eastwood City, Bratpack Marquee, Bauhaus Trinoma, and The Travel Club Express Mactan Cebu. It’s footwear line is available in all Res|Toe|Run branches and in Bratpack GB5.
It’s also set to open a free standing store at Bonifacio High Street at the Fort this May 2012. It will also be available in Bratpack Camp John Hay Baguio City and Chimes Department Store in Davao this March 2012.
To get updates on their latest collections, promos and events, like their facebook page: http://www.facebook.com/Ellesse.Phils or follow Ellesse on Twitter: @IloveEllessePH
Ellesse Italia Comes to Manila: Comfortable and Sporty but Stylish Clothing
