Anne Curtis Embarks on More Exciting Adventures with Her American Tourister
When going across time zones and continents, trust is the most important thing a girl can take with her on her travels. Whether packing light or toting heavy, the right luggage can mean plenty of room for peace of mind when caught in a frenzy of check-ins, connecting flights, layovers, souvenir shopping and last minute packing. This is the main reason why the country’s biggest star renews her ties with the world’s most reliable luggage brand.
American Tourister Endorser, Ms. Anne Curtis
“It’s great to be spending another year with them, especially with a brand that I trust,” enthused Anne Curtis, who, for the second year, is renewing her ties with global luggage giant American Tourister. Founded by American immigrant Sol Koffler in Providence, Rhode Island in 1932, American Tourister packs a long-standing history with the American’s passion for travel. Known for creating tough, enduring, and conveniently-light luggage that withstand distance, frequent use, and lifestyle shifts, all coming with a worry-free global warrantee, American Tourister proved successful over the decades that the brand is now found in 30 countries worldwide, with the Philippines being one of its newest homes.
Left to right: Ms. Ciely Buenviaje, COuntry Manager of Samsonite Philippines inc., SSI Group, Inc. President Anton T. Huang, American Tourister Endorser, Ms. Anne Curtis and Ms. Veronique Corpus, President and COO VIVA Artists Agency
For her pilot campaign with the brand, Anne Curtis endorsed American Tourister’s Vivolite collection, a line-up of vividly colored suitcases to match a superiorly tough shell. These suitcases were spotted along with Anne on her various trips around the country and all over the world, attending to her frequent shoots, off-work holidays, and concert tours that dominated the year that was for the busy star.
“And then we came up with another campaign with school bags, and I thought it is good because it caters to the younger market, that are my fans who go to school. So, now they have an opportunity to find something that suits them with this brand,” Anne Curtis related of her second campaign with the brand’s Huemix collection, which definitely struck a chord with the younger audiences.
Left to right: Ms. Ciely Buenviaje, COuntry Manager of Samsonite Philippines inc., SSI Group, Inc. President Anton T. Huang, American Tourister Endorser, Ms. Anne Curtis and Ms. Veronique Corpus, President and COO VIVA Artists Agency
And now that the “Princess of All Media” has her eyes set on conquering the international stage, her American Tourister luggage are set to experience plenty of more mileage in the future. “It’s something that I actually do use when I travel. It’s always great to be part of a brand that something that you actually use in real life, and you’re not just a product endorser,” Anne noted. More than her sturdy entourage that houses all her star-powered essentials and holiday must-haves, American Tourister proves to be a trusty partner for Anne Curtis’s jet-setting lifestyle.
We are, once again, proud to be working with one of the country’s most popular celebrities on our American Tourister campaign for this year. Last year’s campaign proved that Anne Curtis is the perfect partner for the brand. We are very optimistic that American Tourister will not only create excitement in the country’s luggage market, but also make travelling in style more accessible to the Filipino consumers,” remarked The SSI Group, Inc. President Anton T. Huang, the main distributor of the globally-renowned luggage brand in the Philippines.
With so many new things in store and plenty of horizons to discover, American Tourister and its local endorser Anne Curtis are set to embark on new and exciting adventures. “You know with American Tourister, they’re always surprising, and I’m very excited to discover where the brand will take me next,” Anne Curtis revealed.
