ZALORA, Asia’s leading fashion and lifestyle e-commerce platform, celebrates its 13th anniversary with an exciting new retail experience: The Original Pop-Up Store, in collaboration with adidas. This exclusive pop-up, located at L2, One Ayala Mall, Makati City, will run for 13 days from March 18 to March 30, 2025, bringing together Philippine music and fashion.
Photo: Zalora Philippines
At the heart of the activation is adidas Originals’ latest campaign, The Original, which shifts from celebrating legacy to inspiring future generations. Rooted in the idea that revolutionary change begins with just one, the campaign highlights three iconic sneaker silhouettes that have shaped global culture—the Superstar II, Handball Spezial, and Samba OG.
Photo: Zalora Philippines
For the first time, shoppers at The Original Pop-Up Store can enjoy the convenience of in-store order collection, allowing them to take home their purchases instantly—eliminating the usual wait for delivery. Every purchase also comes with exclusive freebies, including a ZALORA tote bag and a ₱500 voucher, which customers can win through interactive games on the ZALORA app.
“At ZALORA, we are always looking for innovative ways to elevate the shopping experience. By introducing in-store order collection, we are giving our customers the best of both worlds—online convenience and offline immediacy. Our 13th Anniversary is a celebration of our shoppers, and we’re thrilled to mark this milestone with adidas and our community,” Aashish Midha, CEO, ZALORA Philippines said.
“adidas is a sports brand and the culture born from it. Through The Original, we celebrate individuality and the pioneers who dare to be different. This collaboration with ZALORA in the Philippines brings a unique fusion of global sneaker heritage and local culture, reinforcing our commitment to authenticity and self-expression,” Dave Sexton, General Manager, adidas Philippines noted.
Photo: Zalora Philippines
Adding to the immersive retail experience, Samsung joins as the official tech partner of the pop-up, equipping the space with Samsung’s latest tablets that let customers browse the ZALORA app effortlessly. The pop-up also features the Samsung Sound Tower, ensuring the latest beats set the perfect shopping vibe.
The launch event saw the presence of ZALORA’s latest brand ambassadors, Philippine IT couple Kyline Alcantara and Kobe Paras, both sporting adidas OG Superstar II sneakers.
The night was electrified by DJ Euric Lumanog, Mike Lavarez, and Christi McGarry, who reimagined classic Pinoy anthems with a fresh, modern twist. Guests also enjoyed a specially curated Filipino feast by Cocktails Manila and OG-themed drinks by Latitude Bean Bar.
